Gail Schiller


This is a Profile

Survey: Alternative Media Surges

Brand Marketing

NEW YORK Spending on alternative media rose 22 percent to $73.4 billion in 2007 and is forecast to grow another 20 percent to more than $88 billion in 2008 despite [...]

This is a Profile

Pepsi to Launch Internet Series

Brand Marketing

NEW YORK Pepsi-Cola North America is launching an original online series in the summer. The soda giant will serve as its own studio for a serialized action-adventure production from film [...]

This is a Profile

Kraft, Ogilvy Pact for Webisodes

Digital

NEW YORK In the first Web series being produced by Kraft, its Tassimo hot beverage system brand has partnered with Ogilvy & Mather’s branded entertainment group to create a series [...]

This is a Profile

‘Idol’ Partners With iTunes

TV / Video

NEW YORK American Idol has partnered with Apple to allow fans to purchase all of the top 24 semifinalist performances exclusively on the iTunes store. Apple’s iTunes now becomes Idol’s [...]

This is a Profile

TiVo: E-Trade Won Super Bowl

TV / Video

NEW YORK E-Trade’s Super Bowl spot featuring a talking baby executing a stock trade and then spitting up was the most-viewed commercial during Sunday’s game, followed by ads from Pepsi [...]

This is a Profile

Ad Buyers Stick With Network Spots

Brand Marketing

LOS ANGELES Despite mounting concerns about strike-induced ratings shortfalls in the months to come, most advertisers are sticking with their upfront media commitments.Most advertisers had until this week to cancel [...]

This is a Profile

‘Idol’ Sponsors Pay More

Brand Marketing

LOS ANGELES Coca-Cola, Ford and AT&T are back again as the three main sponsors of Fox’s megahit American Idol, but it’s going to cost them.The three are forking over roughly [...]

This is a Profile

Wired Audience Grows, per Survey

Brand Marketing

NEW YORK About 38 percent of consumers are watching TV shows online, 36 percent use their cell phones as entertainment devices and 45 percent are creating online content such as [...]

This is a Profile

IAG Ranks Top Integrations

Brand Marketing

NEW YORK Tyson Foods’ integration on ABC’s Extreme Makeover: Home Edition and Sue Bee Honey and Soft Scrub placements on NBC’s The Apprentice: Los Angeles were the most effective product [...]

This is a Profile

Advertisers to FCC: ‘Slow Down’

Brand Marketing

NEW YORK In an 11th-hour bid to thwart an eventual Federal Communications Commission ruling on product placement, the three main U.S. advertising trade associations have sent a letter to the [...]

This is a Profile

Get Interactive Inks Deals

Brand Marketing

NEW YORK Get Interactive, a new ad technology company that allows consumers to buy products placed in entertainment content and creates opt-in advertising platforms for brands, has inked its first [...]

This is a Profile

Bud.TV Plans Fixes

Brand Marketing

NEW YORK Anheuser-Busch is making major changes to Bud.TV in an effort to revitalize the struggling Web channel.Tony Ponturo, vp, global media and sports marketing at A-B, said CEO August [...]

This is a Profile

Magna Global Enlists Hollywood Vet

Brand Marketing

LOS ANGELES Hollywood veteran Cathy Tankosic has joined Interpublic Group’s Magna Global Entertainment as an evp, tasked with finding new ways to create branded entertainment content across multiple media platforms.This [...]

This is a Profile

Top 10 Ad Deals

Brand Marketing

Catherine Zeta-Jones for T-Mobile. Angelina Jolie for St. John. Gwyneth Paltrow for Estée Lauder. Nicole Kidman for Chanel. A-listers, who once upon a time avoided advertising like the plague (except, [...]

This is a Profile

WGA Seeks Placement Conduct Code

Brand Marketing

LOS ANGELES With the backing of the Screen Actors Guild, the Writers Guild of America released a policy paper today threatening to seek tougher Federal Communications Commission regulation of product [...]