Garett Sloane


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    How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO

    Brand Marketing


    Specs
    Current gig CEO of Organic
    Previous gig President at Wunderman
    Twitter @organicinc
    Age 47

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    How Sullivan NYC Connects Blue-Chip Marketers to the Masses

    Brand Marketing


    Specs
    Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole Ferry

    This is a Profile
    This is a Profile

    Facebook’s Mobile Base Is 1 Billion Users Bigger Than All of Twitter

    Digital

    Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most revealing numbers showing why Facebook is dominating the mobile-ad market while Twitter continues to struggle.

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    Here’s How Yahoo’s New Messaging App Silently Combines Texting and Video

    Digital

    Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound.

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    Twitter’s Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users

    Digital

    Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow.

    The San Francisco tech company released Q2 earnings today, including ad sales that were up 63 percent year over year for the quarter, hitting $452 million. Overall, revenue reached $502 million.

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    Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017

    Digital

    Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S.

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    AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

    Digital

    AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today.

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    Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

    Digital

    Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections.

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    Here’s a Look at How Microsoft Makes Its Money in the Post-PC Era

    Digital

    Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has a 3 percent share in the smartphone market, and its Surface device has only seen modest sales, $888 million last quarter.