Gerry Khermouch


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IBM readies major direct mail effort

Brand Marketing

Sources said the 80-page catalog, which will offer 800 stock- keeping units, has been designed as a "store in print" with a lavish use of color photographs and graphics in [...]

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Mark Hall, Hansen’s Natural/Monster Beverage

Brand Marketing

Sometimes, superstar brands come from the unlikeliest places.In this case, that would mean a podunk town in California, a healthy beverage company few had heard of and an idea guy [...]

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Beefeater Adds Radio to Mix

Brand Marketing

Continuing its brand-renovation program of the past year, Beefeater for the first time is adding radio to its mix of outdoor and print ads from BBDO Chicago.Beefeater’s radio spots, to [...]

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Beefeater to Launch Radio Spots

Brand Marketing

Continuing its brand-renovation program of the past year, Beefeater for the first time is adding radio to its mix of outdoor and print ads from BBDO Chicago.Beefeater’s radio spots, to [...]

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‘Whassup?’ Becomes a Punchline

Brand Marketing

Anheuser-Busch’s buzz-generating “Whassup?” campaign for Budweiser apparently has been around long enough to be ripe for at least a pair of parodies—one of which is from Bud itself; the other [...]

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‘Whassup?’ Is Now a Punchline

Brand Marketing

Anheuser-Busch’s buzz-generating “Whassup?” campaign for Budweiser apparently has been around long enough to be ripe for at least a pair of parodies—one of which is from Bud itself; the other [...]

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Original Coors Turns to FCB Chicago

Brand Marketing

A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost [...]

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FCB Chicago Gets a Turn at Coors

Brand Marketing

New Work Replaces Campaign That Went Flat With Wholesalers CHICAGO–Foote, Cone & Belding here has been tapped to create a new campaign for Original Coors, a brand that has long [...]

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FCB Reworking Original Coors

Brand Marketing

A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost [...]

This is a Profile

FCB Reworks Original Coors

Brand Marketing

A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost [...]

This is a Profile

Corona Markup Will Benefit Media Budget

Brand Marketing

Corona Extra Beer, whose market growth has been abetted by its refusal to hike prices, is making its first retail increase in five years and reinvesting some of the ensuing [...]

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Deutsch Airs New Snapple Work

Brand Marketing

Reincarnation, ‘Good Fruit Gone Bad’ Are Among Comedic Themes NEW YORK–Feeling the pinch from brands like Fruitopia, Triarc Beverage’s summer ad blitz for Snapple tilts toward more product-focused messages in [...]

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Beautiful St. Pauli Girl Proves Brainy As Well

Brand Marketing

New Campaign From Hoffman York Highlights Taste, Irreverent Fun NEW YORK–Barton Beers this May offers up the familiar St. Pauli Girl in a radio campaign that portrays the buxom brand [...]

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Bud Regionalizes Latino Marketing

Brand Marketing

Ornelas Supplies Ads Sensitive to Differences in Hispanic Culture NEW YORK–Anheuser-Busch is taking a new tack in its advertising to the Latino community, adopting regionally focused montage-style ads behind Budweiser [...]

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Better Than the Average Bear?

Brand Marketing

APL Hopes So in New TV Spots for Labatt NEW YORK–In an attempt to establish Labatt Blue beyond Canadian border markets and nudge its price upward, Ammirati Puris Lintas employs [...]