Gerry Khermouch


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    IBM readies major direct mail effort

    Brand Marketing

    Sources said the 80-page catalog, which will offer 800 stock- keeping units, has been designed as a "store in print" with a lavish use of color photographs and graphics in an overall package inspired by the Lands' End catalogs.

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    Mark Hall, Hansen’s Natural/Monster Beverage

    Brand Marketing

    Sometimes, superstar brands come from the unlikeliest places.In this case, that would mean a podunk town in California, a healthy beverage company few had heard of and an idea guy […]

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    Beefeater Adds Radio to Mix

    Brand Marketing

    Continuing its brand-renovation program of the past year, Beefeater for the first time is adding radio to its mix of outdoor and print ads from BBDO Chicago.Beefeater’s radio spots, to […]

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    Beefeater to Launch Radio Spots

    Brand Marketing

    Continuing its brand-renovation program of the past year, Beefeater for the first time is adding radio to its mix of outdoor and print ads from BBDO Chicago.Beefeater’s radio spots, to […]

    This is a Profile

    ‘Whassup?’ Becomes a Punchline

    Brand Marketing

    Anheuser-Busch’s buzz-generating “Whassup?” campaign for Budweiser apparently has been around long enough to be ripe for at least a pair of parodies—one of which is from Bud itself; the other […]

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    ‘Whassup?’ Is Now a Punchline

    Brand Marketing

    Anheuser-Busch’s buzz-generating “Whassup?” campaign for Budweiser apparently has been around long enough to be ripe for at least a pair of parodies—one of which is from Bud itself; the other […]

    This is a Profile

    Original Coors Turns to FCB Chicago

    Brand Marketing

    A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost […]

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    FCB Chicago Gets a Turn at Coors

    Brand Marketing

    New Work Replaces Campaign That Went Flat With Wholesalers CHICAGO–Foote, Cone & Belding here has been tapped to create a new campaign for Original Coors, a brand that has long […]

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    FCB Reworking Original Coors

    Brand Marketing

    A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost […]

    This is a Profile

    FCB Reworks Original Coors

    Brand Marketing

    A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost […]