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    3 Behavioral and Cultural Shifts We Saw on YouTube in 2019

    Social Pro Daily

    Local content, shopping content and going green.

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    Notable 2018 Behavioral Trends on YouTube

    Digital

    Going back to basics, searching for inspiration, looking for connection.

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    Faux Influencers: Are They Just Like You?

    Digital

    Opinion: Brands that align themselves with the right personalities will see real engagement, not the fake kind.

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    The Rise of the Social Shopper

    Digital

    Opinion: It is most effective when tailored to the platform in question.

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    Will Data Portability Hurt Facebook’s Ad Business?

    Digital

    Opinion: From a user’s perspective, I doubt it.

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    Prepare for These 4 Changes on Facebook Within the Next Year

    Digital

    Opinion: Marketers will become increasingly reliant on custom audiences.

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    Should Walled Gardens Lose the Walls and Become Community Gardens?

    Programmatic

    Opinion: Platforms want marketers to have visibility, but not without some boundaries.

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    Why Organic Growth Is the Key to Growing Your Brand on Instagram

    Digital

    Opinion: it’s more important than ever to have a clearly defined, visually striking presence.

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    How Facebook Is Gearing Up for the Holiday Shopping Season

    Digital

    Opinion: Instagram provides a great opportunity to increase brand awareness and customer engagement.

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    How AI Tech Giants Could Improve Their Images By Serving the Public Good

    Digital

    Opinion: Smaller companies are already experimenting with this model.