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5 Ways People Are Turning to YouTube to Cope While Social Distancing

Coronavirus

Work-from-home essentials, Study With Me, pantry meals, stress reduction, in-home fitness.

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3 Behavioral and Cultural Shifts We Saw on YouTube in 2019

Social Pro Daily

Local content, shopping content and going green.

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Notable 2018 Behavioral Trends on YouTube

Digital

Going back to basics, searching for inspiration, looking for connection.

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Faux Influencers: Are They Just Like You?

Digital

Opinion: Brands that align themselves with the right personalities will see real engagement, not the fake kind.

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The Rise of the Social Shopper

Digital

Opinion: It is most effective when tailored to the platform in question.

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Will Data Portability Hurt Facebook’s Ad Business?

Digital

Opinion: From a user’s perspective, I doubt it.

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Prepare for These 4 Changes on Facebook Within the Next Year

Digital

Opinion: Marketers will become increasingly reliant on custom audiences.

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Should Walled Gardens Lose the Walls and Become Community Gardens?

Programmatic

Opinion: Platforms want marketers to have visibility, but not without some boundaries.

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Why Organic Growth Is the Key to Growing Your Brand on Instagram

Digital

Opinion: it’s more important than ever to have a clearly defined, visually striking presence.

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How Facebook Is Gearing Up for the Holiday Shopping Season

Digital

Opinion: Instagram provides a great opportunity to increase brand awareness and customer engagement.

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How AI Tech Giants Could Improve Their Images By Serving the Public Good

Digital

Opinion: Smaller companies are already experimenting with this model.

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The Burden of Content, Part 2: Navigating the Social Terrain

Digital

Opinion: The responsibility falls to brands and other users.

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The Burden of Content, Part 1: Are Social Networks Responsible for Content?

Digital

Opinion: This quandary isn’t just about free speech.

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5 Social Video Lessons We Can Learn From Netflix

Digital

Opinion: Its dominance is not solely based on its unique content.