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Non-Facebook Causes Site May Cause Confusion

Digital

It seems like everybody is getting active these days -- well, socially active, at least. So it follows that depending on your political viewpoint or social leanings, you might be [...]

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Comparing the Deep-Linking Strategies of Google, Apple and Facebook

Digital

Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article [...]

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4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

Digital

Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button -- available on desktop and mobile [...]

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Facebook Should Listen To Social Fixer When It Comes To New Features

Digital

If you’re on Facebook a lot, you’ve likely discovered Social Fixer and its myriad options to take control of your News Feed. If not, you should check it out after reading [...]

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A.1. Proves That Clever Posts Work On Facebook

Digital

If you think the only way to win on Facebook is by mastering cat memes, you’re wrong. Although many believe writing is a dead art online (thanks to content mills), [...]

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Beware Facebook EdgeRank Scammers

Digital

As you know, Facebook is slowly killing organic reach for brands, so you’ll either need to pay to advertise there in the near future or get really, really good at sorting [...]

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7 Tips For Selling Digital Products On Facebook

Digital

Every day, millions of people around the world spend countless hours socializing with friends and connecting with their favorite brands on Facebook. With more than 1.28 billion monthly active users, [...]

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App Links: Facebook’s Proposal For Routing Traffic Between Apps Explained

Digital

Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a [...]

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Facebook Has Got Some Great Moves

Digital

Consider a very simple smartphone application that will record your daily fitness activities. The app will measure how many steps you've walked every day, or how many minutes you walked, ran, [...]

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Is Your Facebook Fan Acquisition Impacting Sales?

Digital

As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service [...]

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When Democracy Falls From The Sky Thanks To Google And Facebook

Digital

The Internet is the ideal channel through which to publish and circulate photos and videos of atrocities, and it is a place where citizens can organize to better resist and [...]

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Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted

Digital

On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for [...]

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8 Steps To Optimize Your Facebook Page In 2014

Digital

In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and [...]

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STUDY: Age Has Direct Correlation With Facebook Usage Patterns

Digital

At various points over the past year, the Internet has been aflutter with the idea that Facebook is having trouble attracting younger users to its platform. However, recent statistics from [...]

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Best Practices For Facebook Ad Sets

Digital

As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive [...]