Are Snapchat’s Sequential Ads Ready for Primetime?
Snapchat’s program would let brands run back-to-back video ads with different creative in Discover, the application’s content hub. For instance, a brand might run three 10-second ads instead of one [...]
Why Social Commerce Isn’t Exploding Yet
Shoppers and sellers alike are increasingly wondering whether they should jump aboard the social commerce bandwagon and why they're struggling to figure out just how to do so.
Can Influencer Marketing Impact Sales Growth in the Automobile Industry?
With influencers on board, brands in the automobile industry can directly interact with their audiences and engage them on what the future holds for their favorite car brands.
How Advertisers Can Win With Facebook’s New Mid-Roll Video Ad Format
Facebook recently announced that it would start testing a new mid-roll ad format, which will give video publishers the chance to insert ads into clips after people have watched them [...]
Making Live Videos: What Works and What Doesn’t
Live broadcasting has a lot of people on the verge of breaking through, but there’s still time for anyone to be the person that defines what live videos look like [...]
Elderly Care Goes Mobile On-Demand
Anyone dealing with an elderly relative knows just how hard it is to find help and monitor progress—a problem most of us will have to face at some point in [...]
4 Social Media Resolutions for Small Businesses
As 2017 unfolds, small businesses should take a look at what didn’t work in 2016 and find ways to improve in the upcoming year. While you work to control spending [...]
Here’s What to Expect in Social and Content in 2017
As we look ahead into the new year and immerse ourselves in new strategies and creative techniques to build the best content experiences, it’s always an opportune time to break [...]
How to Slam Dunk Social Media Into Marketing Events
A majority of event marketers utilize social media before and after events, while less than half of them use it during the events themselves.
How to Convert Those Instagram Followers Into Customers
Armed with valuable information regarding Instagram’s audience, you understand what to create for your customers, what time they are most active and content they enjoy in order to finally convert [...]