Good News! Yes, It’s Possible to Prove the Value of Contextual Targeting
There can be too much of a good thing. In the world of digital targeting, it’s the recent proliferation of contextual intelligence vendors.
Brain Science Proves the Power of Context
With behavioral targeting and third-party cookies in decline, marketers are scrambling for ways to continue delivering the right ad to the right person at the right time.
Break Out of Your Brand’s Contextual Comfort Zone [Infographic]
Trust issues? Brand safety? Data privacy? They're big hurdles for marketers today, but they don't have to throw your digital strategy out of whack.
Top Digital Execs Chime in on What the Future of Brand Safety Looks Like
Top digital executives weigh in on current brand safety challenges and the future of the industry.
How Twitter (Yes, Twitter) Became the Most Brand-Safe Platform
New research on the measures marketers are taking to stay protected from unsafe content has been released.
Do You Have a Visual Strategy for Your Digital Advertising?
How computer vision technology can improve your approach to visual marketing.
Ready Sponsor One: How to Take Advantage of Esports
Most practices brands use for their regular sports and entertainment sponsorships aren't appropriate to esports. Here's your guide on how to evaluate esports organizations, execute an esports sponsorship and measure [...]
The Rebirth of Contextual Advertising… or How to Save Your Brand from Being Creepy, Unsafe and Irrelevant
Triggered by privacy laws like GDPR, brand safety challenges from programmatic buys and the need for personalized experiences, contextual advertising is back on top.
The Ugly Truth About Why Viewers Hate Being Interrupted by Video Ads
Here’s the reality of digital video advertising: Pre-roll really annoys viewers. But advertisers still think it’s their best option.
Artificial Intelligence Has Become an Unstoppable Force in Advertising
You might already be an AI expert and not even know it.
Brand Safety Has Reached Crisis Levels, So Why Are So Few Advertisers Paying Attention?
The marketing world is in the midst of a brand safety epidemic, but despite the number of high-profile organizations affected by the latest outbreak, very few advertisers are taking satisfactory [...]
Garmin’s In-image Campaign Takes on Mobile Interruption
Creating mobile ads that get attention without negatively affecting user experience is a major challenge all advertisers face.
Robot Marketing or Human Marketing: Spot the Difference
You're a savvy marketer. You understand that AI is reshaping the advertising and marketing industries. But can you tell the difference between robot and human ad creative, copywriting and research [...]
Making Mobile Safe, Secure and Contextual
Mobile marketers are still trying to master the contextual benefits the platform provides. As they take advantage of the latest formats and targeting options, they also face new challenges related [...]
The New Value Proposition for Sports Signage
Sports signage has always been valued on the television exposure it generates, but that’s an outdated model when viewers turn to social media for their daily highlight fix. Our new [...]