Guy Hayward

Guy Hayward is global CEO at Forsman & Bodenfors.

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Brands Need to Help Save the Environment


Covid-19, the recent hurricanes and the devastating wildfires have reminded us all of our fragile humanity and what really matters—including the future of our planet and the environment for future [...]

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4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough


Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' [...]