Haniya Rae


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Twitch’s Live Engagement Has Turned Into a Marketing Goldmine

Gaming has always been a social pastime, but with Twitch, the live-streaming video game service where viewers watch other people play games as a form of entertainment, it has become [...]

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These Beauty Brands Are Straight Up Owning the Selfie Trend

Since the term was first coined in 2002, selfies have become an Internet staple. For cosmetics marketers, the selfie trend is a natural way to encourage user-generated content across the [...]

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Does Wearables Data Have a Place in Your Next Marketing Campaign?

At last year's US Open, tennis fans cheered top athletes, spotted celebrities and, most curiously of all, glimpsed Ralph Lauren's latest polo shirt.

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Will This Fashion Brand’s Style Technology Choose Your Next Outfit?

With endless sources of inspiration and merchandise online, it would seem that today's fashionistas have it easy. In truth, navigating from Instagram to Pinterest inspiration boards to brand websites, all [...]