Hank Kim


This is a Profile

DoubleClick Unit Unveils Buying Power Index

Brand Marketing

NEW YORK–According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet’s most widely recognized sites — measure both on brand appeal and traffic – do not [...]

This is a Profile

Ogilvy Dusts Off Jaguar

Brand Marketing

NEW YORK-Ogilvy & Mather will launch Jaguar Cars’ 2000 S-Type sports sedan with a TV spot breaking nationally today that resurrects a previous tagline-and gives it some new energy. The [...]

This is a Profile

Priceline.com Seeks Bidders

Brand Marketing

NEW YORK-On the heels of its initial public offering, online auction site Priceline.com has embarked on an agency review for a $10-12 million account, the spending for which is expected [...]

This is a Profile

Kellogg Takes Bolder Tack in Launch Effort

Brand Marketing

Kellogg’s resolve to encourage boldness and innovation in its advertising gets a new test this week in J. Walter Thompson’s $10-20 million launch of Raisin Bran Crunch cereal. Two TV [...]

This is a Profile

Consultant Eyes Media

Brand Marketing

To capitalize on the trends of consolidation and unbundling reviews in the media arena, Morgan Anderson Consulting has created a media management group. The unit will handle agency searches and [...]

This is a Profile

With Cooke, M&C Saatchi Completes New Team

Brand Marketing

Marty Cooke’s arrival as creative chief at M&C Saatchi here adds the final piece of the new management team assembled by executive chairman Robert Fletcher. Fletcher was brought in last [...]

This is a Profile

Merkley Hires Lowe’s Benz Team

Brand Marketing

Creative Trio Follows Mercedes Account; Will Replace Marty Cooke NEW YORK–The arrival of the Mercedes-Benz account at Merkley Newman Harty has led to a reorganization of the shop’s creative department, [...]

This is a Profile

Arnold Eyes N.Y. Shop

Brand Marketing

Snyder Communications has been negotiating to buy Cliff Freeman and Partners, a move designed to give Snyder’s Arnold Communications a credible presence in New York. The talks, which began earlier [...]

This is a Profile

Snyder, Arnold Court Cliff Freeman

Brand Marketing

N.Y. Shop’s Ties With Saatchi & Saatchi Have Been Weakening BOSTON–Snyder Communications has been negotiating to buy Cliff Freeman and Partners from Saatchi & Saatchi, a deal that would be [...]

This is a Profile

Wine Win for Freeman

Brand Marketing

Cliff Freeman and Partners has been named the first advertising agency for Sendwine.com, an e-commerce client which sells wine over the Internet. The New York shop bested crosstown rival Ogilvy [...]

This is a Profile

BBH Airs First Work From U.S. Office

Brand Marketing

15 Humorous ESPN Nascar Spots Will Roll Out in Coming Months NEW YORK–Bartle Bogle Hegarty is bowing an ad campaign for ESPN’s Nascar coverage, its first work since launching its [...]

This is a Profile

At Long Last, BBDO Airs Schwab Ads

Brand Marketing

Image Work Delayed, a Victim of the Client’s Online Success NEW YORK–Charles Schwab & Co. wants consumers to see the discount brokerage as an investment partner in a new image [...]

This is a Profile

Beers: I’m Better Than Ever

Brand Marketing

JWT’s New Chairman Has No Patience for Skeptics NEW YORK–Two years away to reflect on her 26 years in the advertising business have given Charlotte Beers a fresh perspective and [...]

This is a Profile

Ogilvy’s ‘Lightning Rod’

Brand Marketing

Planning Move Partly Spurred by Consultants NEW YORK–In an effort to reinvent its strategic planning function, Ogilvy & Mather has named Tony Wright, a top global account manager, to the [...]

This is a Profile

TN’s Bell Seen As Compromise Candidate

Brand Marketing

True North Communications’ selection of David Bell as its new chief executive officer looks like a compromise within the fractious network, sources said. Bell, who takes over from Bruce Mason [...]