Heidi Jacobs


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Job Hopping

Brand Marketing

The only factor that may be keeping employees in place is the rough economy, according to a new survey. Eighty-three percent of 300 managers and executives polled said it was [...]

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Job Hunting

Brand Marketing

While combing through columns of newspaper classifieds may be a thing of the past, the local daily hasn’t lost its value to job seekers. This is especially true in smaller [...]

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Module 3 Lead Story

Brand Marketing

Module 3 Lead Story Test

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TEST:ChevronTexaco Consolidates $150 Million Account With Mediaedge:cia

Brand Marketing

module 3 lead story

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Module 3 Regional Test

Brand Marketing

module 3 regional test

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Test 4

Brand Marketing

test 4

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test

Brand Marketing

on the move

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Test, Module 2

Brand Marketing

first module 2 entry

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Attention: Music Fans

Brand Marketing

A guy in a leather jacket is shown passed out on what appears to be a bathroom floor, the base of a toilet just barely visible. Hanging from a chain [...]

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Less Is More

Brand Marketing

Sometimes simplicity is the way to go. That’s the tack taken by Smith & Jones in its new print work for Vassar Bros. Hospital’s Heart Institute.The only visual elements in [...]

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Learning Curve

Brand Marketing

“These kids are in trouble,” the voiceover says as images of cute children — who look incapable of any wrongdoing — appear onscreen.The source of this trouble? Not drugs or [...]

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Hair To Stay

Brand Marketing

“I’m your Love Rocket. ? To feel the power you just have to unlock it. ?Your eyes are gonna pop right out of their sockets. Ready ? aim ? fire!”Don’t [...]

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Art And Athleticism

Brand Marketing

There’s nothing like a little one-upmanship to get a point across, especially when such seemingly incongruous events as dancing and sports are being compared. “Professional wrestlers can lift over 100 [...]

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Pledge Drive

Brand Marketing

What would life be like without public TV? To find out, check out one of the new TV spots created for the medium by DMW.“Whole Lot of Nothing” uses a [...]

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Reaping Rewards

Brand Marketing

Fifty dollars invested in a mutual fund 20 years ago would have yielded $452 today, the voice over says as a bar chart shows the rising value. “Fifty dollars in [...]