Hilary Cassidy


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    Modernista! Readies Rookies for Converse TV

    Brand Marketing

    NEW YORK In a competitive season marked by multiple high-profile basketball shoe campaigns, Converse will join the fray with an entry built around its new Loaded Weapon model starring five […]

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    Upfront 2003: Credit Cards

    Brand Marketing

    Whether hooking in with theme parks, film festivals or sports leagues, credit card companies’ knack for developing high-profile marketing campaigns—replete with big budgets—will be evident this year. The major players […]

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    The Lighter Side of FleetBoston

    Brand Marketing

    Jumping into the Olympic spotlight, FleetBoston Financial launches a new campaign this week during NBC’s Winter Games coverage.The latest salvo uses under sta ted humor—an element the bank began to […]

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    D&B Invests in New Branding Strategy

    Brand Marketing

    NEW YORK–Dun & Bradstreet Tuesday launched a new corporate brand, complete with a new blue and yellow logo, tagline, visual identity and renamed product lines. The move comes in conjunction […]

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    New Look For U.S. Olympic Committee

    Brand Marketing

    With a nod toward brand-building, the U.S. Olympic Committee Thursday unveiled a new identity for the 2002 Olympic and Paralympic Teams that will compete next year in Salt Lake City.For […]

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    Hoopster Stiles Signs with Octagon

    Brand Marketing

    Jackie Stiles, the top draft pick of the WNBA’s Portland Fire and the No. 4 pick overall in the WNBA draft, has signed with Octagon to manage her WNBA contract […]

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    NBA’s Bryant Drafted For Big ‘N Tasty

    Brand Marketing

    McDonald’s has tapped NBA all-star Kobe Bryant to launch its new Big N’ Tasty sandwich, a burger with lettuce and tomato set to hit restaurants Feb. 16, and then to […]