Hillary Rosner

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    IQ Interactive Quarterly: Broad Options

    Brand Marketing

    As broadband acceptance grows, the ways in which advertisers can use the medium increases.Judging from the fervor with which America Online is pushing its broadband service, the volume of direct […]

    This is a Profile

    Metric Systems

    Brand Marketing

    The promise of interactive advertising is its susceptibility to measurement. But the question of just how—and what—to measure is as complicated as ever. In the world of online advertising, standardization […]