As SVP of marketing and content, Holly Pavlika oversees marketing, public relations and social strategy at Collective Bias, a shopper-focused influencer marketing company. Also a blogger, she founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. Holly is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life.
6 Tips for Handling Viewability, Fraud and Ad Blockers
The advertising and marketing industries are in the process of being reimagined. Consumers have spoken loud and clear: Current advertising messages aren’t cutting it. As a result, they’re turning to [...]