Jack Rutledge, Billboard

Music + Ads: Advertising Is the New Radio

Brand Marketing

NEW YORK “People should look at advertising like they would radio,” said Bill Meadows of Crispin Porter + Bogusky. “What would you do to get on radio 10 years ago?” [...]

Music + Ads: Coke’s ‘Open Happiness’

Brand Marketing

NEW YORK “From our perspective, it was a logical choice to inspire people through music,” said Coca-Cola global music marketing manager Umut Ozaydinli in the beginning of a case study [...]