James F. Thompson


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Al-Jazeera Makes the News by Being the Same as Everyone Else

Digital

America’s racists are having a tough week. Not only were many of them exposed earlier this week for freaking out on social media after a foreign, brown woman from the [...]

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PR Challenge: What Should the World’s Ugliest Animal Do Now?

Digital

This week the Ugly Animal Preservation Society announced that the blobfish has officially won the title of being the ugliest animal on the planet. This, of course, is not good [...]

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How Netflix Changed the World One User Experience at a Time

Digital

The public loves Netflix. We just do. But it wasn’t always that way. Remember in 2011 when Netflix raised prices and then announced it had splintered its streaming video services [...]

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How Fingerprints Are Putting Brands In Touch with Consumers

Digital

The good news about fingerprint technology is that no two fingerprints are the same. So, if a thief wants to steal your iPhone, he’s going to have to steal your [...]

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Spin the Agencies of Record

Digital

“The shelf life of the average trade book is somewhere between milk and yogurt.”—Calvin Trillin Following a summer-long search, Chobani has named two new agency partners: Droga5, which will lead [...]

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American Public to Soccer: Now Is Not the Time to Take a Dive

Digital

Most kids in high school know one thing: the good looking girls like the popular guys, and if you’re on the football team—yes, American football—then you’re doing okay with the [...]

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Spin the Agencies of Record

Digital

“I base most of my fashion taste on what doesn’t itch.”—Gilda Radner WORKHOUSE one of the country’s leading public relations and integrated creative agencies, announced that it has been selected [...]

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The M&M Project: Is Google Coming After Us Next?

Digital

Most of the public has that one sage family member who knows that leading a happy life means never getting too high on the highs and never getting too low [...]

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Radio Shack Chooses Playground Over Business School

Digital

The public takes no joy in watching the slow and painful demise of RadioShack. There was a time when RadioShack was a relevant brand in the retail technology game—before it [...]

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Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race

Digital

As public relations professional we are constantly extolling the virtues of listening to the public. Sadly, many brands feel most comfortable being A-type personalities and feel as if they must [...]

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Broke Teenagers May Be Wearing Old Fashions in New School Year

Digital

When much of the public thinks about back-to-school sales we imagine forlorn kids beings prodded by their parents down supermarket aisles that offer the latest in educational gadgetry, classroom essentials, [...]

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‘Nudge Marketing’ Most Effective Strategy to Push Produce Sales

Digital

Nudge marketing is exactly what it sounds like: compelling consumers to behave in a desired manner by “nudging” them with a marketing message that straddles the delicate balance of not [...]

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CVS Paying the PR Price for Long Receipts

Digital

PR experts know the power of social media. Social media, in fact, has guaranteed the continued need for PR professionals. Celebrities, athletes and brands seem incapable of setting down their [...]

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Spin the Agencies of Record

Digital

“There is nothing better than a friend, unless it is a friend with chocolate.”–Linda Grayson After bolstering its ad spending for the year 2013, Hershey Co. has chosen Interpublic’s Universal [...]

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(Alleged) New Apple iPhone Offers Old-School Pawn Shop Trade-in Deal

Digital

It’s hard for the public not to roll its eyes at yet another Apple iPhone upgrade. The juggernaut brand is a PR master of that intersection between human desire and technological promise–a [...]