James Kelly


This is a Profile

Layoffs and the Brand

Brand Marketing

Every morning, I retrieve my Wall Street Journal off the driveway and glance over the headlines noting the next company to report major layoffs. It’s becoming a habit, albeit a [...]

This is a Profile

Time for a Secret Weapon

Brand Marketing

Right now, every marketer is asking him or herself how to adjust their brand strategy for the current economic climate. Boost ad dollars to take advantage of competitors who might [...]