Jason Campbell


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Heat Preps Work for Levi’s Brand Supporting Stadium Partnership

Brand Marketing

Heat is about to break its first work in support of the Levi's brand partnership with its new namesake stadium, an account that the San Francisco shop landed after a [...]

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Hector Munoz Rises to CMO at Popeyes

Brand Marketing

Popeyes Louisiana Kitchen has named Hector Munoz as its new chief marketing officer, after he served as vp of marketing for the New Orleans-based restaurant chain.

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Publicis Groupe Buys Canada’s Nurun

Brand Marketing

Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal.

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Moms Shopping for Baby Gear Are Swayed by Online Recommendations

Digital

A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear.

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Pandora Launches Radio App for Google Glass

Digital

Pandora has unveiled an app that lets users program music on Google Glass through touch prompts and voice activation.

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How Once-Cool Urban Outfitters Lost Its Mojo

Brand Marketing

The namesake brand of Urban Outfitters continues to struggle, based on results that the Philadelphia-based specialty retailer released last week.

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Ashley Madison Draws Complaints Over Profile Deletion Fee

Digital

Ashley Madison has aroused yet another controversy. The online hookup site, which enables married and partnered men and women to connect on the sly for illicit rendezvous, has apparently made it [...]

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Apple, Amazon and Google Go After Business Customers

Brand Marketing

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector.

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New Nascar Campaign Depicts Drivers as Nations Going to Battle

Brand Marketing

Nascar has partnered with ESPN and is launching a promotional campaign for its upcoming playoffs, known as the Chase for the Nascar Sprint Cup, in which 16 drivers will race [...]

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Predictive Data Boosts Social Messaging by 91%

Digital

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands.

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Millennials Abandon Cash for Mobile Payment Apps

Digital

If trends among millennials are any indication, cash, checks and credit cards could all be going the way of the passenger pigeon.

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ASA Stamps Out E-Cig Maker’s Ad

Brand Marketing

The Advertising Standards Authority has nixed a poster ad by London-based e-cigarette maker LeoLites.

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ESPN Host Suspended Over Billboard Mocking LeBron

TV / Video

ESPN Radio host Dan Le Batard was suspended for two days following a public jab at Cleveland Cavaliers forward LeBron James. 

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Jamaica’s Appleton Rum Gets Gritty in New Ads

Brand Marketing

The budget-friendly rum category doesn’t have many choices liable to leave the buyer feeling like he’s just bought something artisanal.

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Pay-TV Subscription Losses Are Leveling Off

Digital

The cord-cutting trend appears to have been stemmed for the time being, at least according to recent MoffettNathanson figures, which show that Q2 pay-TV subscriptions fell by only 305,000—a sizable [...]