Jennifer Comiteau


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Euro, WongDoody top Radio Mercury contest; BBDO, BBH, Mono, Martin Agency win O’Tooles

Brand Marketing

By Jennifer Comiteau There’s a first time for everything. At the 2010 Radio Mercury Awards on Monday afternoon, there was a tie for the first time since the awards were [...]

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Lauren Zalaznick, President, NBCU Women and Lifestyle Entertainment

Brand Marketing

There’s no shortage of accolades when it comes to the leader of Bravo Media, Oxygen Media and iVillage. Lauren Zalaznick has been one of Time magazine’s most influential people, Fortune’s [...]

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Q&A: Toy Inventor Russell Hornsby

Digital

Toy inventor and king of all plush rodents, Russell Hornsby found a way to make it big during the recession. The CEO of Cepia, a seven-year-old outfit in St. Louis, [...]

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Q&A: ‘BusinessWeek’ Editor Josh Tyrangiel

TV / Video

Josh Tyrangiel, the former heir apparent at Time magazine who left that publication to become editor of BusinessWeek last November, is one happy guy. He’s busy, sure. And, admittedly tired. [...]

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Q&A: BizWeek Editor Josh Tyrangiel

Digital

Josh Tyrangiel, the former heir apparent at Time magazine who left that publication to become editor of BusinessWeek last November, is one happy guy. He’s busy, sure. And, admittedly tired. [...]

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Q&A: Center for Digital Democracy Executive Director Jeff Chester

Brand Marketing

Jeff Chester is the executive director of the Center for Digital Democracy, a national, not-for-profit group based in Washington, D.C., whose aim is to promote an electronic media system that [...]

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Q&A: CDD’s Jeff Chester

Digital

Jeff Chester is the executive director of the Center for Digital Democracy, a national, not-for-profit group based in Washington, D.C., whose aim is to promote an electronic media system that [...]

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Why The Traditional Focus Group Is Dying

Brand Marketing

It’s hard to believe Indianapolis Colts star quarterback Peyton Manning needs any introduction. He is, after all, the leader of the NFL’s top-ranked team and part-time pitchman for MasterCard International. [...]

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From Rosie To Real

Brand Marketing

Driving down Highway 101 in July en route to San Francisco International Airport, Jeff Goodby couldn’t help but notice Dove’s real beauties on billboard after billboard after billboard. Heading for [...]

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A Job Well Done

Brand Marketing

If you walk into associate media director Gina Rodarte’s office at Deutsch/LA, you might be puzzled to see a plaster bust of Beethoven, on a heavy mahogany base that holds [...]

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Ready and Able

Brand Marketing

On Nov. 26, 1994, the Jeep in which Jim Genell was traveling swerved to avoid another car, lost control and careened into a ditch. Almost everything changed for the Portfolio [...]

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Bringing Up Baby

Brand Marketing

Baby Bob’s is a typical showbiz tale: The precocious talking tyke was successful almost overnight—as spokesbaby for Freeinternet.com—and quickly got his own show, a prime-time program on CBS. But his [...]

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The Calm Before the Storm In Daschle Re-Election Bid

Brand Marketing

Tom Daschle, the Democratic leader of the Senate, has an advertising head start in his re-election fight against John Thune, who narrowly lost the race for South Dakota’s other Senate [...]

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The Bottom Line

Brand Marketing

While a day at a spa, theater tickets or dinner at a posh restaurant might have made the lack of a year-end bonus more palatable, most overworked and raise-less agency [...]

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David Neeleman On the Spot

Brand Marketing

In the nearly four years since JetBlue’s first flight, the unconventional low-fare airline has become a textbook example of how to build a brand. CEO Neeleman, 44, has made the [...]