Jesse Oxfeld


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24 Hours in Advertising: Friday, July 24

Brand Marketing

Converse unveils an updated Chuck Taylor, Sharknado ratings sink and AOL offers an option to skip video ads. New on Adweek:

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TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade’s Jeter Send-Off

Brand Marketing

TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was [...]

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Put in an Impossible Position, Subway Is Navigating It as Well as Possible, Experts Say

Brand Marketing

If your well-known spokesman ends up being convicted of a crime, the solution is easy: Fire him, and condemn his actions. But what's a brand to do when its best-known [...]

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Subway Suspends Relationship With Spokesman Jared Fogle After FBI Search

Brand Marketing

Subway has suspended its relationship with former spokesman Jared Fogle and removed all references to him from the sandwich chain's website and social media accounts.

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To Introduce Big King in Brazil, Burger King ‘Flame-Grills’ Big Mac Superfans

Brand Marketing

How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the [...]

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Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

Brand Marketing

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2 [...]

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5 Ways Brands Can Get Away From Collecting ‘Likes’ and Do Better on Social

Brand Marketing

For brands to successfully use social media to help achieve their business goals, they need to move away from simply collecting likes and getting retweets and instead provide relevant, genuine [...]

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Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

Brand Marketing

The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries.

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Ogilvy CEO Miles Young to Step Down, Become Oxford Administrator

Brand Marketing

Miles Young, the global CEO of Ogilvy & Mather, will leave the agency after more than three decades to take a top administrative position at Oxford University.

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Jeff Foxworthy Says You Have the Right to Eat Breakfast for Dinner

Brand Marketing

Comedian Jeff Foxworthy has a broad, family-friendly appeal beyond those who might be rednecks. And Golden Corral, the North Carolina-based buffet-dining chain, is looking to leverage that relatability in its [...]

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Ad of the Day: Hugh Jackman Wants Your Help Changing the World, One K-Cup at a Time

Brand Marketing

Here's one good way to get a celebrity pitchman for your ads: help turn his local passion project into a national brand. Keurig Green Mountain, the single-serve coffee company, is [...]

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For Pride Month, Gay-Youth Group Takes to Times Square

Brand Marketing

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square [...]

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Tennessee Wanted Consistency but Elicited Mockery With Its New Logo

Brand Marketing

Tennessee is set to unveil a new state logo, and some Tennesseans are volunteering that they're not too pleased with it.