Jim Edwards


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    Grand Marketer of the Year 2010: James Moorhead, Old Spice

    Brand Marketing

    Photograph by Tim Llewellyn In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded […]

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    Smells Like Clean Spirit

    Brand Marketing

    In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of […]

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    Tylenol Ran Fewer Ads Before April Recall

    TV / Video

    McNeil Consumer Healthcare, a division of Johnson & Johnson, pulled almost all its TV advertising for Tylenol a month before the company shut down production at its factory in Fort […]

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    Total Recall

    Brand Marketing

    McNeil Consumer Healthcare pulled almost all of its TV advertising for Tylenol a month before it shut down production at its factory in Fort Washington, Pa., according to the Nielsen […]

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    Performance Enhancers

    Brand Marketing

    Two people have done more than anyone in advertising recently to focus attention on whether executive pay is linked to performance: McCann Worldgroup CEO John Dooner and WPP Group CEO […]

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    Working Capital

    Brand Marketing

    If there’s one thing the recession has taught ad agency management, it’s that staffing costs determine profitability. Woe betide the shop or holding company that doesn’t closely match head count […]

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    Euro RSCG Life: Healthcare AOY ’09

    Brand Marketing

    Euro RSCG Life considers what it learned from a pitch two years ago critical to its success in 2009. Worldwide managing partners Doug Burcin and Donna Murphy toiled for months […]

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    The Book’s Not Out Yet, but the Movie Is

    Brand Marketing

    NEW YORK Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves […]

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    The Book’s Not Out Yet, but a Movie Is

    Brand Marketing

    Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves town with […]