Jim Edwards


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Grand Marketer of the Year 2010: James Moorhead, Old Spice

Brand Marketing

Photograph by Tim Llewellyn In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded [...]

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Smells Like Clean Spirit

Brand Marketing

In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of [...]

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Tylenol Ran Fewer Ads Before April Recall

TV / Video

McNeil Consumer Healthcare, a division of Johnson & Johnson, pulled almost all its TV advertising for Tylenol a month before the company shut down production at its factory in Fort [...]

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Total Recall

Brand Marketing

McNeil Consumer Healthcare pulled almost all of its TV advertising for Tylenol a month before it shut down production at its factory in Fort Washington, Pa., according to the Nielsen [...]

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Performance Enhancers

Brand Marketing

Two people have done more than anyone in advertising recently to focus attention on whether executive pay is linked to performance: McCann Worldgroup CEO John Dooner and WPP Group CEO [...]

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Working Capital

Brand Marketing

If there’s one thing the recession has taught ad agency management, it’s that staffing costs determine profitability. Woe betide the shop or holding company that doesn’t closely match head count [...]

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Euro RSCG Life: Healthcare AOY ’09

Brand Marketing

Euro RSCG Life considers what it learned from a pitch two years ago critical to its success in 2009. Worldwide managing partners Doug Burcin and Donna Murphy toiled for months [...]

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The Book’s Not Out Yet, but the Movie Is

Brand Marketing

NEW YORK Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves [...]

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The Book’s Not Out Yet, but a Movie Is

Brand Marketing

Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves town with [...]

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Murdoch Firm Takes On All Comers in Direct Marketing Fight

Brand Marketing

A major drama in the in-store and junk-mail business should come to a head later this year as coupon giant Valassis faces off against Rupert Murdoch’s News America Marketing in [...]

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Murdoch Firm Takes on All Comers in DM Fight

Brand Marketing

NEW YORK A major drama in the in-store and junk-mail business should come to a head later this year as coupon giant Valassis faces off against Rupert Murdoch’s News America [...]

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Obama Promises Change; Is It Bad for Marketers?

Brand Marketing

The election of President Barack Obama will bring with it a Democrat-controlled Congress and a revised set of priorities for the various federal agencies that regulate media and advertising. The [...]

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Hispanic Marketing World Insulated From Economy?

Brand Marketing

The stock market’s continued its journey to hell in a handbasket for a fourth straight week, executives in the Hispanic marketing world were fairly blase, considering themselves fairly insulated from [...]

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Why Pharma Fears Social Networking

Brand Marketing

Although a majority of marketers have embraced online social media and user-generated content efforts, one industry is conspicuously not taking advantage of the gold rush: pharmaceuticals. Drug brand Web sites [...]