The Future is Now: Midwest Embarks on Restructuring
By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a reorganization in line with the reshaping of its New York office.
Miller counters Anheuser-Busch: prepares for likely spring launch of Ice Draft beer
Insiders said the nation's No. 2 brewer most likely will roll out an ice beer as early as next spring. Already, Chicago-based Leo Burnerr Co. is believed to have won the assignment and is working on creative for the brand, which may be called Miller Ice. Burnett wouldn't comment and referred calls to Miller, which would not comment on new-product plans.
Anheuser-Busch looks to test a new filtered draft brand
Anheuser-Busch, facing what could be another tough summer beer-selling season, may test a cold-filtered draft beer under the Bud name before the end of the year.
Anheuser-Busch Ices Miller With New Bud Draft Launch
Bayer Bess Vanderwarker Names General Manager As Partners Shift Focus to Long-Term Growth
CHICAGO – Bayer Bess Vanderwarker last week named Brian Goodall the first general manager of the agency in a realignment of responsibilities intended to free partners Gary Bayer and Ron […]
What’s the Best Ice-Beer Slogan? You Make the Call, Miller Says
MILWAUKEE – Stripped down print ads that ask consumers to pick a tagline aren’t new in advertising, but for Miller Brewing Co., it’s the latest nontraditional marketing tool the brewer […]
Coors, GSD&M hope ice beer catches fire
Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice beer category, but the brewer inched closer by assigning Austin, Texas-based GSD&M a Coors […]
D’ARCY DOUBLE PLAY: Blockbuster Shifts Its $100-Million Account to DMB&B/St. Louis . . .
Blockbuster Entertainment closed its six-month -long review late Friday by awarding the $100-million account for its video and music stores to D’Arcy Masius Benton & Bowles/St. Louis.‘Over the past six […]
Sprint Sets New Promo Division, Top K.C. Shops Believed Pitching
KANSAS CITY, MO. – Aiming to be a front-runner in interactive communications, Sprint is setting up a new promotional division called ‘Phone Magic,’ and plans to arm it with an […]
Burnett Billings Dip 2% for 1993
CHICAGO – Leo Burnett Co. last week reported an overall billings decline for the first time in a decade.Worldwide billings decreased 1.9% to $4.223 billion. Surprisingly, billings outside the U.S. […]