Jim Morris


  • If It Isn’t Advertising, What Is It?

    Brand Marketing

    Many companies that used to call themselves advertising agencies have fled that term over the past decade or so. They’ve labored mightily to redefine themselves as “idea factories,” “marketing,” “communications” […]

    Dazed and Confused

    Brand Marketing

    In case you find yourself scratching your head after watching a commercial on TV, rest assured, you’re not alone. A new study reports that “three-quarters of Americans have found at […]

    Why Taglines Are Keepers

    Brand Marketing

    As advertising continues to explore and integrate new ways of engaging customers, the tagline seems to be taking a major hit. According to my own unscientific survey, a look at […]

    In Defense of Advertising

    Brand Marketing

    The following e-mail exchange, edited slightly for space, took place recently between Sara, an out-of-work account executive, and me. Desperate for solace and encouragement, she resorted to contacting me, who […]

    How Agencies Tell Stories

    Brand Marketing

    Conventional wisdom tells us much of the best advertising consists of short stories, well told. If ads are often stories, then copywriters and art directors can be seen as modern […]

    It’s Tough to Be a Good CD These Days

    Brand Marketing

    With many advertising agencies continually shuffling and reshuffling their organizational decks, one badly drawn line seems to survive every upheaval. I refer to the responsibilities assigned to many (or most) […]