Joelle Kaufman


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3 Ways to Beat Amazon With Data

General

Amazon is winning and competing with the company is hard, but every e-commerce business must have a strategy to address the Amazon juggernaut. With the company's incredible product breadth, strong [...]

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Machine-Built Brands

Brand Marketing

Is display advertising a dying breed? Possibly, but if done right, it can be just as effective as search, if not more so. The real question is: Can the “machines” [...]

This is a Profile

Opinion: Machine-Built Brands

Brand Marketing

Is display advertising a dying breed? Possibly, but if done right, it can be just as effective as search, if not more so. The real question is: Can the “machines” [...]