John Follis


This is a Profile

Shiny Metal Objects

Brand Marketing

Yes folks, it’s that time of year again when hearts go aflutter with visions of shiny metal objects. I’m speaking, of course, of awards season. There are at least 39 [...]

This is a Profile

Second Thoughts on Second Life

Brand Marketing

When I first stepped into Second Life, I felt like Dorothy stepping out of her crashed house into Oz. I was blown away. The graphics, the architecture, the wild and [...]

This is a Profile

Art & Commerce: Do We Have G Cred?

Brand Marketing

In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a [...]

This is a Profile

Running On Empty

Brand Marketing

Warning: This column may cause discomfort, queasiness, irritability, sweaty palms and aggressive behavior. The subject? Your agency Web site—is it exciting anyone?OK, I’m guessing half of you just turned the [...]

This is a Profile

Survivor: Mad Ave.

Brand Marketing

Like millions of others with nothing better to do on Thursday nights, I’ve munched on snack food while watching half-naked fortune seekers munch dried grasshoppers. I’ve scratched my belly as [...]

This is a Profile

Selling God

Brand Marketing

Imagine advertising a product that 1) does everything; 2) costs nothing; 3) is available 24/7; and 4) comes with a lifetime warranty.Yeah, right. Well, listen to this. Three years ago, [...]

This is a Profile

Art & Commerce: The Truth Hurts

Brand Marketing

Or, the word fudge wasn’t invented by ice-cream makers I love advertising. Unfortunately, though–and this may come as a shock–it doesn’t always tell the truth. Take Grape Nuts cereal, for [...]