John Ortved

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    Is Digital Killing the Luxury Brand?

    Brand Marketing

    High-end fashion brands have a problem. Let’s call it the “Kreayshawn quandary,” after the young Bay Area rapper made famous by the Internet and her hit song “Gucci, Gucci,” which has gotten over 16 million views on YouTube.

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    Funny Business

    Brand Marketing

    Wrigley just couldn’t get on board with the necrophilia.