Jon Albert


  • A Different Tune

    Brand Marketing

    The comments on these columns often say the same thing: the columnist has simply repeated what everyone already knows. Well, unless you’re in the music or talent business, here’s an […]

    Lessons of Tiger’s Tale

    Brand Marketing

    As a packager of celebrity talent for endorsements, the revelations about Tiger Woods have obviously been of keen interest. And my prediction for Woods? Not good. A week ago, I […]

    Opinion: Lessons of Tiger’s Tale

    Brand Marketing

    As a packager of celebrity talent for endorsements, the revelations about Tiger Woods have obviously been of keen interest. And my prediction for Woods? Not good. A week ago, I […]

    Big Name Celebrity Trials

    Brand Marketing

    It’s the fifth hour of being deposed with a couple of hours to go. The last two hours are the toughest. You’re tired and your blood sugar level is low. […]