Jonathan Angel

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Apple Updates Classic ‘1984’ Spot

Brand Marketing

SAN FRANCISCO More than ever, Apple Computer is becoming a music company. To underline that point, chief executive Steve Jobs began his keynote at San Francisco’s Macworld Expo on Tuesday [...]

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Business Users Addicted to E-mail

Brand Marketing

Are you on “vacation” this week, yet still checking e-mail and browsing the Web?If so, that’s lucky for us–but survey results released on Monday by Gartner, Inc. suggest that business [...]

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Radio Networks Start Streaming Again

Brand Marketing

Listeners who enjoy hearing their hometown radio station streamed over the Internet can rejoice. After two months of dead air, stations are back online thanks to ad insertion technology.In April, [...]

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RealNetworks Attempts Standards for Digital Commerce

Brand Marketing

On Wednesday, RealNetworks announces an initiative built on what it’s calling the eXtensible Media Commerce Language (XMCL). This is a “dialect” of XML that’s designed to establish industry-wide standards for [...]

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Yahoo Launches Corporate Webcast Service

Brand Marketing

Looking to promote the streaming media infrastructure it acquired when it purchased Broadcast.com, Yahoo yesterday announced the launch of its Marketing Webcast Solutions service. The service is divided into five [...]

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Waggener Edstrom Stands With Roamable

Brand Marketing

Waggener Edstrom, a public relations agency famed for representing Microsoft, announced yesterday that it has become the agency of record for Roamable Corp., a wireless platform and services provider. Kim [...]

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Boeing Brings Broadband Onboard

Brand Marketing

In a joint venture among three airlines–American, Delta, and United–Boeing on Wednesday announced a new business venture that will bring broadband Internet access to millions of airline passengers. The venture, [...]

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Wireless Panel to Standardize Ads

Brand Marketing

The Wireless Advertising Association (WAA) will unveil a draft of standards for the delivery of mobile and wireless advertising. To be released later this month, the standards are intended to [...]

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Arbitron Launches Webcast Metric Tool

Brand Marketing

Media research firm Arbitron has launched a new Webcast audience measurement tool. Called Webcast Audience Profile, the new measurement service was first employed by NetRadio, based in Minneapolis. It uses [...]

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Ziff Davis Launches ExtremeTech

Brand Marketing

Ziff Davis Internet went live on Monday with ExtremeTech (www.extremetech.com), its new Web site for “hardcore technologists.” The first in a series of Web site launches the company is planning [...]