Josh Rabinowitz


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    Music Goes Commercial

    Brand Marketing

    As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of “selling out” has been taken over by “selling in.”  […]

    This is a Profile

    Opinion: Music Goes Commercial

    Brand Marketing

    As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of “selling out” has been taken over by “selling in.”  […]

    This is a Profile

    Has Music Become Devalued as a Branding Tool?

    Brand Marketing

    Music, like so much of the content utilized in advertising and branding, is becoming devalued. There are many reasons, perhaps the biggest being that more and more advertising executives have […]

    This is a Profile

    2008 Top 5 Branded Music Initiatives

    Brand Marketing

    In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool […]