Josh Rabinowitz


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Music Goes Commercial

Brand Marketing

As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of “selling out” has been taken over by “selling in.”  [...]

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Opinion: Music Goes Commercial

Brand Marketing

As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of “selling out” has been taken over by “selling in.”  [...]

This is a Profile

Has Music Become Devalued as a Branding Tool?

Brand Marketing

Music, like so much of the content utilized in advertising and branding, is becoming devalued. There are many reasons, perhaps the biggest being that more and more advertising executives have [...]

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2008 Top 5 Branded Music Initiatives

Brand Marketing

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool [...]