Judith S. Riddl


  • This is a Profile

    Upscale Jovan For Men set to roll out this fall

    Brand Marketing

    In an aggressive attempt to bridge its gap between mass and prestige fragrance lines at food, drug and mass merchandise stores, the Joh. A. Benckiser Gmbh unit Quintessence Inc. will […]

    This is a Profile

    Procter & Gamble Streamlines Things: New Brand Development Plan Could Simplify Promotions and Save Money

    Brand Marketing

    NEW YORK – Procter & Gamble just moved closer to streamlining management and cutting costs. Its rollout of a revised brand development fund on July 1 will require all company […]

    This is a Profile

    Proctor & Gamble streamlines things: new brand development plan could simplify promotions and save money

    Brand Marketing

    Procter & Gamble just moved closer to streamlining management and cutting costs. Its rollout of a revised brand development fund on July 1 will require all company divisions to adhere […]