Judy Warner


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Editorial: Adweek’s Warner Bids Farewell

Brand Marketing

New England Editor for Past 10 Years Chooses New Career Path Awhile ago, I called a longtime source to ask about a rumor that Fred Bertino was leaving Hill, Holliday, [...]

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Veridiem Launches Ad Product

Brand Marketing

Execs Turned Consultants Sell Clients, Agencies on ROI Tool BOSTON–Already embraced by some clients and funded in part by Grey Advertising, Veridiem last week launched its first product–software that ambitiously [...]

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Bertino Quits; Sheehan Returns

Brand Marketing

Hill, Holliday President Takes Top Post at Square One East BOSTON–Fred Bertino is wrapping up a 10-year run at Hill, Holliday, Connors, Cosmopulos to become a partner at Square One. [...]

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Square One Adds Boston Partner

Brand Marketing

Bertino Leaves Presidency of Hill, Holliday to Build Hub Satellite BOSTON–Fred Bertino is ending a 10-year run at Hill, Holliday, Connors, Cosmopulos to become a partner in Square One. Bertino [...]

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O&M and Hill, Holliday Face Lawsuits

Brand Marketing

A former account executive last week filed suit against Hill, Holliday, Connors, Cosmopulos, Boston, alleging disability discrimination. Also, a 16-year Ogilvy & Mather vet who formerly oversaw creative on advertising [...]

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McDavitt Claims Unfair Firing

Brand Marketing

Suit Against Family-Friendly Hill, Holliday Alleges Discrimination BOSTON–A former account executive last week filed suit against Hill, Holliday, Connors, Cosmopulos alleging disability discrimination. From 1997 until his dismissal from Hill, [...]

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Arnold Weighs Bid for Lycos

Brand Marketing

Unpredictable Review May Take Yet Another Surprising Turn BOSTON–Will Arnold Communications ride into the Lycos fray as the proverbial white knight? That scenario surfaced last week after Deutsch, New York, [...]

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Deutsch Refuses Lycos Offer

Brand Marketing

Finalist Hill, Holliday Applauds Rival’s Victory; Account Status Unclear BOSTON–In its first major pitch against a hometown favorite, Deutsch Boston has come out on top, beating Hill, Holliday, Connors, Cosmopulos [...]

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Haggman Crafts Spring Campaign for CareGroup

Brand Marketing

CareGroup Healthcare System has unleashed a barrage of testimonial-style ads for its two Boston medical centers. Blanketing both local airwaves and print media, individual campaigns for Care Group’s primary hospitals–Beth [...]

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Outrider Gets Connecticut HQ

Brand Marketing

Straznitkas Tapped to Lead Tempus-Owned Interactive Rollup BOSTON–This week BrainBug will change its name to Outrider, one of eight interactive agencies owned by Tempus Group, London, being rolled into a [...]

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Modernista! Lands MTV Net

Brand Marketing

Earlier Indications That Crispin Won Assignment Prove False BOSTON–Chalk up another win for Modernista! The Boston shop which a month ago landed ad duties for the Travel Channel last week [...]

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Deutsch Refuses Lycos Offer

Brand Marketing

Hill, Holliday Applauds Rival’s Victory; Account Status Is Unclear BOSTON–In its first major pitch against a hometown favorite, Deutsch Boston has come out on top, beating Hill, Holliday, Connors, Cosmopulos [...]

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PSK, Gr8 Link Up in Symbiosis

Brand Marketing

Pagano Schenck & Kay believes it has found a novel solution to the interactive conundrum by aligning itself with Gr8. The Baltimore interactive-design agency and PSK, Boston, are owned by [...]

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All in the Family: PSK and Gr8

Brand Marketing

EPB-Owned Shops Strike Agreement; Seelye to Lead Hub Office BOSTON–Pagano Schenck & Kay believes it has found a novel solution to the interactive conundrum by aligning itself with Gr8. Both [...]

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Fidelity Charity Switches to Link

Brand Marketing

Givenation.com Looks to Arnold for Initial Marketing Support BOSTON–Fidelity Charitable Gift Fund last week moved its estimated $3 million account from Hill, Holliday, Connors, Cosmopulos to The Link Agency. Separately, [...]