Karen Benezra


  • This is a Profile

    NYC Marketing Eyes Wolff Olins

    Brand Marketing

    NEW YORK NYC Marketing is expected to name consultancy Wolff Olins to handle a comprehensive marketing effort, said sources. The Omnicom unit, with offices in New York, San Francisco and […]

    This is a Profile

    Bennigan’s Names Promo Shop

    Brand Marketing

    Bennigan’s on Monday said it has named Latitude, the promotional marketing unit of The Richards Group, as its promotions agency of record.Lattitude is assigned to national in-store promotions and local […]

    This is a Profile

    P&G/Coke Facing Major Questions

    Brand Marketing

    The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the […]

    This is a Profile

    P&G/Coke Facing Major Questions

    Brand Marketing

    The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the […]

    This is a Profile

    Compaq Marketer Exits; DDB on Hot Seat

    Brand Marketing

    Andrew Salzman last week abruptly resigned as senior vp, worldwide advertising/brand strategy at Compaq Computer Corp., adding to the string of top executive losses at the beleaguered PC giant. Salzman’s […]

    This is a Profile

    Fallon Takes $15 Mil. eTour

    Brand Marketing

    Fallon McElligott has been named the first lead agency for eTour Inc., a service that sifts through Internet sites and customizes choices along the lines of consumer’s hobbies and interests. […]

    This is a Profile

    CIA VSM in Hunt for Media Shops

    Brand Marketing

    CIA VSM Media has plans to acquire a handful of independent media agencies over the next six months, with an eye to building a $1 billion enterprise by the end […]

    This is a Profile

    Edge Fills Coca-Cola’s Summer Pool

    Brand Marketing

    Coca-Cola Co. adds equal doses of animated humor and pathos to its 6-year-old “Always Coca-Cola” campaign in 11 new spots from Edge Creative, targeting narrow audience segments. Spots continue to […]

    This is a Profile

    Schhh Cadbury Holds Global Review

    Brand Marketing

    Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of creative duties on its Schweppes ginger ale and mixers business. At stake: a budget pushed to […]

    This is a Profile

    Schweppes Sets Consolidation

    Brand Marketing

    Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of its Schweppes ginger ale and mixers business. At stake is an ad budget pushed to $30 […]