Karen J. Bannan


  • This is a Profile

    Pepsi Throwback Relaunch Gets Thumbs Up

    Brand Marketing

    Here today, gone tomorrow… maybe. That’s the marketing message PepsiCo is sending with its latest push for Pepsi Throwback, which, unlike the original version of Pepsi, is made with real […]

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    Steel Supports Dickies In-Store Push

    Brand Marketing

    When Dickies released its “874 Versus” campaign this summer, the apparel maker gave a lot of thought to what it calls the “last three feet” of the customer experience. Working […]

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    Tony Hsieh, Zappos

    Brand Marketing

    Photograph by Jeff Green On June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price […]

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    CMOs Explore Digital Domain

    Brand Marketing

    Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says […]

    This is a Profile

    CMOs Explore Digital Domain

    Brand Marketing

    Brand stewards are quick these days  to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says […]

    This is a Profile

    Fancy Footwork

    Brand Marketing

    On June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price of $24. There’s no […]

    This is a Profile

    Tony Hsieh, Zappos

    Brand Marketing

    This is a Profile

    IQ News: Q&A – From Apple to Applets

    Brand Marketing

    John Sculley and Eyal Gever hope that advertisers and consumers take a shine to their Gizmoz. It’s become a cliche to cite declining clickthrough rates as the primary impetus for […]

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    IQ Interactive Special Report: Viral Marketing – It’s Catching

    Brand Marketing

    Viral marketing used to happen by accident. Now marketers are looking for ways to infect consumers with their messages via the Web. You can spend $10,000 or $1 million on […]

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    IQ News: Search Engines Add Ads And Cast a Wider Net

    Brand Marketing

    Web search engines Oingo.com and Google.com have quietly launched free search services that let other Web content providers offer search capabilities based on their technologies. The new services, which are […]