Karen Kaplan


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4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’

Brand Marketing

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. [...]

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Women Need to Get Into Corporate Boardrooms to Close the Gender Pay Gap

Brand Marketing

One of the things I'm most proud of is the recent success our industry has had in increasing creative career opportunities for women and in changing persistent gender stereotypes; the [...]

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As Companies Evolve, Women Will Lead the Way

Brand Marketing

I believe we’re reaching an inflection point when it comes to corporate diversity in this country, and specifically women’s equity at the top.  

This is a Profile

Agencies Must Keep Talent Fulfilled and Engaged

Brand Marketing

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to [...]