Karl Greenberg


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Chevy in Times Square: ‘New Year, New Tahoe’

Brand Marketing

NEW YORK Chevrolet said it would launch its redesigned 2007 Chevy Tahoe in New York’s Times Square on New Year’s Eve. The company will elevate a pair of Tahoes above [...]

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Ford to Pull Ads From Some Gay Media

Brand Marketing

NEW YORK Ford Motor Co. confirmed today that the company’s Jaguar and Land Rover brands would no longer advertise in publications such as The Advocate, aimed at the gay community.Ford [...]

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Turtle Wax Sees Ice as a Clear Winner

Brand Marketing

NEW YORK Turtle Wax next year will release what it hopes is the iPod of shine: a clear wax that leaves no chalky residue, doesn’t require elaborate buffing and is [...]

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Ford CEO Returns to Ads

Brand Marketing

NEW YORK Ford Motor Co. chairman and CEO Bill Ford Jr. will once again take a star turn in the carmaker’s television commercials breaking this week, the company said. The [...]

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Saab Jets, Cars Travel in Tandem

Brand Marketing

NEW YORK Saab is launching its first image campaign in over a year to support several new and refreshed vehicles and to help anchor the drifting brand to something tangible: [...]

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Characters Carry Chrysler’s SUV Message

Brand Marketing

NEW YORK DaimlerChrysler is launching an interactive and direct TV campaign this week that centers on a series of short sitcom-style features about a fictive family, the Mudds. The episodic [...]

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Jed Connelly and Jan Thompson, Nissan

Brand Marketing

The more successful a tagline becomes, the more it takes on shades of new meaning. In 1998, Apple urged computer users to “Think Different,” but it was Apple who later [...]

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Chevy Silverado Sheds ‘Like a Rock’

Brand Marketing

NEW YORK Chevrolet is introducing another installment of its year-old “American Revolution” brand campaign, with a new spot for its Silverado truck line from Campbell-Ewald.Gone is “Like a Rock,” the [...]

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Kia Fires President, CEO; Adds VW Exec

Brand Marketing

LOS ANGELES As Kia Motors America’s annual dealer meeting ended today in Las Vegas, so did the tenure of president and CEO Peter M. Butterfield, who was dismissed without explanation [...]

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Dodge Seeks Star for Hemi Campaign

Brand Marketing

NEW YORK DaimlerChrysler’s Chrysler Group is casting for a new campaign backing the 2006 iteration of its full-size pickup, the Dodge Ram. The campaign, via BBDO, Detroit, includes TV, print [...]

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Mitsubishi Fuels Ad Fire

Brand Marketing

NEW YORK Mitsubishi Motors North America is launching a one-month customer incentive that offers a twist on what it calls “liquid assets.” The program, with the theme “Gas comes standard,” [...]

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VW Seeks to Drive New Beetle Sales

Brand Marketing

NEW YORK Volkswagen will break a humorous campaign this week for the 2006 New Beetle in an effort to reverse declining sales for the vehicle. Creative is from Havas’ Arnold [...]

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Jeep First To Use DirecTV Service

Brand Marketing

Chrysler’s Jeep division will try something new this fall when it launches the Jeep Commander SUV in October. Besides advertising on network TV, Internet and other traditional media, Jeep will [...]

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Grey Gives Tire Maker Humorous Push

Brand Marketing

NEW YORK Bridgestone Firestone North American Tire will run a monthlong promotional blitz starting in mid-September to promote its Dueler tires. The effort, via Grey Worldwide, New York, features an [...]

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GM Makes Product ‘Promises’

Brand Marketing

NEW YORK Having nearly emptied dealer showrooms of 2005 vehicles with its “Employee Discount for Everyone” promotion, slated to end in September, General Motors has launched a new corporate campaign [...]