Kathleen De Vere


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Amazon Coins: good idea, awful execution

Digital

There is no better sales incentive than free money. It’s just a pity that Amazon’s new virtual currency, Amazon Coins, are not a particularly useful sales incentive. The company unveiled [...]

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Please Stop Copying Instagram

Digital

There are currently almost 1.5 million apps available in the iTunes and Android app stores. The selection means that no matter what your need, there is at least one or [...]

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Why game content is more important than quality, style and social features

Digital

Editor’s Note: Each week, Inside Mobile Apps’ Kathleen De Vere delves into evolving trends in mobile games and apps. The current topic, games as a service, is part of an [...]

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PlayHaven gets granular with its new user segmentation tools

Digital

PlayHaven’s new User Segmentation tool now allows developers and publishers to show targeted content to their users determined by factors like location, hardware, engagement level and even spending behavior. The [...]

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ZeptoLab still sweet on puzzle solving with new IP Pudding Monsters

Digital

Cut the Rope maker ZeptoLab has finally taken the wraps of its new game, Pudding Monsters. A puzzle adventure game, Pudding Monsters challenges players to guide a cute and sticky [...]

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Liveblogging from Inside Social Apps, New York: Investing in Social and Mobile Games

Digital

Live from New York, we’re at the Inside Social Apps conference at the New Yorker Hotel.  For the last session of the day, Eric Goldberg, managing director of Crossover Technologies lead [...]

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Liveblogging from Inside Social Apps, New York: Monetizing Social and Mobile Games

Digital

Live from New York, we’re at the Inside Social Apps conference at the New Yorker Hotel. From freemium to sponsored apps, developers are actively trying to determine how and what [...]

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News Corp shuttering iPad newspaper The Daily

Digital

News Corp announced it will cease publication of its groundbreaking digital newspaper The Daily on Dec. 15. The iPad-only newspaper launched in February 2011, and although it proved to be popular — [...]

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This week’s headlines from across Inside Network

Digital

A roundup of all the news Inside Network brought you between Nov. 26 and Dec. 1 Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. [...]

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Mobile app news roundup: GREE, Red Bull, iTunes gift cards and more

Digital

GREE expands platform partnerships with Vostu, Brainz and more — GREE has signed partnership deals with five more international studios. The company announced this week it has signed up Vostu, [...]

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Fiksu: iPhone 5 release spiked iOS downloads by 33% in October

Digital

The iPhone 5 has been a massive boon for app discovery according to Fiksu. The Boston-based user acquisition and marketing company reports that app downloads spiked by 33 percent after [...]

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App Annie: Google Play surging in Asia, global revenues up by over 300% in 2012

Digital

Apple’s iTunes App Store may be the most lucrative app market in the world, but Google Play is catching up fast thanks to its growing popularity in lucrative Asian markets [...]

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Carrier billing, ultra-broad distribution earning Fishing Joy 2 $1.6M a month in the Chinese Android market

Digital

It is possible for developers to generate monthly revenues in the six figure range from China’s Android users according to CocoaChina. The company reports its game Fishing Joy 2 is currently [...]

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GREE’s Q1 2013 sales dip 5.4% Q-over-Q to $466.7M, but sales in “recovery trend” after kompu gacha ban

Digital

The heavy costs of GREE’s international expansion and the lingering effects of the kompu gacha ban have taken a bite out of the Japanese giant’s profits. The company’s net profit [...]

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Drawbridge exits closed beta, unveils cross-screen mobile marketing solutions

Digital

Drawbridge, the mobile ad startup founded and lead by former Google and AdMob scientist Kamakshi Sivaramakrishnan is out of closed beta and has taken the wraps of its first two products, [...]