Kathleen Sampey


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How Sony Plans to Bring Excitement Back to Brand

Brand Marketing

NEW YORK Stuart Redsun, who joined Sony Electronics in June 2006 as svp, corporate marketing, last month launched the first brand campaign on his watch: “Like. no. other,” from BBDO. [...]

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Former Agency Exec Meyer Dies at 86

Brand Marketing

NEW YORK Kingsley Newell Meyer, a longtime advertising executive who was a founding partner of the Horton, Church and Goff agency, died at Norwalk Hospital in Connecticut on April 20 [...]

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Orkin Splits With JWT, Starts Review

Brand Marketing

NEW YORK WPP Group’s JWT in Atlanta has split with 30-year client Orkin, which said it has retained The Bedford Group consultancy to conduct a review of the account.The client [...]

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Davis Returns to Kaplan Thaler Group

Brand Marketing

NEW YORK Greg Davis, who led new business for then fledgling agency The Kaplan Thaler Group from 2000 to 2004, is returning to the shop this month as managing director [...]

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Goya Broadens Mainstream Appeal

Brand Marketing

NEW YORK While the so-called U.S. “mainstream” marketing communications world is looking for ways to target Hispanics, Goya Foods is, in turn, trying to broaden its appeal beyond the Latino [...]

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Cliff Freeman Advances 2 CDs

Brand Marketing

NEW YORK MDC Partners’ Cliff Freeman and Partners has made two key creative promotions, bumping up Lee Seidenberg and Brad Emmett to vp, group creative directors, new positions, effective immediately.The [...]

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BofA Taps Starbucks Exec

Brand Marketing

NEW YORK Anne Saunders, most recently svp, global brand strategy at Starbucks, has left to join Bank of America as its brand and advertising executive, a new position, effective June [...]

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More Sprint for Euro RSCG in Chicago

Brand Marketing

NEW YORK Sprint Nextel has consolidated its direct marketing business at Havas’ Euro RSCG after a review, sources said.Publicis Dialog in San Francisco had previously handled the business-to-business portion of [...]

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Kaplan: ‘My TiVo Gets Me’

Brand Marketing

NEW YORK The Kaplan Thaler Group this week breaks its first work for new client TiVo under the tagline, “My TiVo gets me.”The work humorously explains the benefits TiVo offers [...]

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Coke’s Lee to Euro RSCG

Brand Marketing

NEW YORK Esther Lee, worldwide CCO at Coca-Cola since 2005, is leaving the beverage giant to join Havas’ Euro RSCG next month, the agency has confirmed.Lee, 48, takes a new [...]

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Why Arnold, Nitro Aren’t the Safe Choice for Volvo

Brand Marketing

NEW YORK Last week, Volvo selected the team of Havas’ Arnold and independent Nitro to handle its estimated $150 million global advertising business.This follows a 16-year run with Havas’ Euro [...]

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DraftFCB Refines User Experience

Brand Marketing

NEW YORK Interpublic Group’s DraftFCB here has named Jackson Young its first director of user experience architecture. He joined the shop this month.Young, 43, previously held a similar position, director [...]

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Grey N.Y. Picks President

Brand Marketing

NEW YORK Steve Hardwick has been hired as president of WPP Group’s Grey here.Hardwick, 44, fills an executive slot left vacant since Steve Blamer held the title in 2003.Hardwick, who [...]

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Wrigley Confirms Global Contest

Brand Marketing

NEW YORK Wrigley, the chewing gum and candy company, has confirmed reviewing its global creative chores, news first reported earlier today by Adweek.com.Wrigley is holding a review with an eye [...]

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Euro RSCG’s Kling Set to Exit

Brand Marketing

NEW YORK Jeff Kling, ecd of Euro RSCG here, is leaving the Havas shop, effective Friday, an agency representative confirmed.Kling, who was hired at the shop by then ecd Kevin [...]