Kathy Tyre


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U.S. Mitsubishi Dealer Groups Consolidate Ads

Brand Marketing

LOS ANGELES-Mitsubishi Motor Sales of America has launched a review to consolidate advertising for its dealer groups throughout the U.S. at one agency, the client confirmed last week. Billings on [...]

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Mitsubishi Dealer Account in Play

Brand Marketing

With Sales Falling, Client Looks to Consolidate $65-80 Mil. Business LOS ANGELES–Mitsubishi Motor Sales of America is consolidating the advertising duties for its dealer groups throughout the U.S. and has [...]

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Dealer Review Set

Brand Marketing

Mitsubishi Motor Sales of America has launched a review to consolidate advertising for its dealer groups throughout the U.S. at one agency. Billings on the account are between $65-80 million, [...]

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Dentsu USA Aligns L.A. Shops

Brand Marketing

Dentsu USA, the holding company for Japanese agency Dentsu’s U.S. operations, has aligned two of its Los Angeles-based shops. Hajjar and Partners, formerly a division of DCA Advertising, has become [...]

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New Team One Spot Helps Lexus Let Down Its Hair

Brand Marketing

LOS ANGELES-Luxury automaker Lexus veers from its mature, sophisticated positioning toward a younger, hipper audience in a new image spot for the brand from Team One Advertising. The TV ad, [...]

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Lexus Makes an Emotional Appeal: New Team One Campaign Hopes to Dispel Cold, Distant Image

Brand Marketing

Lexus and its agency, Team One Advertising, on Sept. 15 will break a new campaign for the 1998 LS 400, the luxury automaker’s top-of-the-line model. The campaign introduces new, performance-oriented [...]

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Martin Creative Unveils Beauty Ads: Print Work Focuses on ThermoLase’s Salons and Technology

Brand Marketing

LOS ANGELES-Martin Creative L.A., a satellite office of The Martin Agency in Richmond, Va., has completed a print campaign for cosmetics and skin-care company ThermoLase. Three executions for the client’s [...]

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Team One to Unveil Lexus Ads

Brand Marketing

Lexus and its agency, Team One Advertising, will break on Sept. 15 a new campaign for the 1998 LS 400, the luxury automaker’s top-of-the-line model. The effort introduces performance-oriented product [...]

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Fox Concocts Fruit Label Ad Co.

Brand Marketing

LOS ANGELES-Brian Fox, the founder of motion picture creative boutique B.D. Fox & Friends, has formed The Fruit Label Co. to market full-color ads on fruit labels. The new venture [...]

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Interactive Postcards: Saatchi & Saatchi Pacific’s New Online Ad Promotes Toyota to Youth-Oriented Market

Brand Marketing

LOS ANGELES-A new interactive ad from Saatchi & Saatchi Pacific for client Toyota Motor Sales allows personal computer users to design and send an online postcard. The ad, which promotes [...]

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Powell, 63, Eisaman CD, Dies

Brand Marketing

Adrienne Powell, former senior vice president and creative director of Eisaman, Johns & Laws (now Lois/EJL), died Aug. 1 of lung cancer. She was 63. Powell is best known for [...]

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Whitcher Sets Out on His Own

Brand Marketing

LOS ANGELES-Clive Whitcher, who 15 years ago introduced the account planning discipline to Chiat/Day on the West Coast, is leaving TBWA Chiat/Day to open his own consultancy here. Whitcher, who [...]

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Buzz Selects Three Agencies For a Project

Brand Marketing

Buzz, the publisher of Buzz magazine and Buzz Weekly, has hired a trio of shops to handle a direct response project. Evolution Film and Tape in North Hollywood, Calif., is [...]

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Jobs to Choose Between TBWA C/D and Arnold

Brand Marketing

LOS ANGELES-Steve Jobs, acting chief executive officer of Apple Computer, held final meetings last Thursday with the two ad agencies he has chosen to vie for the company’s $80-90 million [...]

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Apple Weighs Arnold

Brand Marketing

LOS ANGELES-Steve Jobs, acting chief executive officer of Apple Computer, held final meetings last Thursday with the two ad agencies he has chosen to vie for the company’s $80-90 million [...]