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Katy Eckmann


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    Athlete’s Foot Goes For Snugger Fit

    Brand Marketing

    Retailer Thinks Smaller, Moves Global Account to Crumbley & Alba ATLANTA–Preparing to market more heavily to females, The Athlete’s Foot shifted its $7-8 million international account from lead agency Fitzgerald […]

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    Turner Will Reveal SourceCode

    Brand Marketing

    SourceCode Communications, a startup marketer of prepaid services, assigned its $1 million advertising account to Turner & Turner Communications here without a review, the agency said last week. The Atlanta […]

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    Pollak Levitt Has A New Name, Partner In Nel

    Brand Marketing

    Co-founder Chaiet Retires; Austin, Freund Gain Stakes in Agency ATLANTA–Creative director Andrƒ Nel, who moved to Pollak Levitt Chaiet here from The Richards Group in Dallas almost two years ago, […]

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    ‘No Sex’ Is The Safest

    Brand Marketing

    Godwin’s PSAs Attack Miss. Teen Births ATLANTA–Safe sex may be the buzz phrase of the ’90s, but the Mississippi Department of Human Services is promoting no sex to teens around […]

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    Williams Lands Office Towers

    Brand Marketing

    Williams Whittle Associates in Alexandria, Va., is dusting off its real estate experience to take on the estimated $1 million account of Towers Crescent, an office complex under development in […]

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    The Rebirth Of A Brand

    Brand Marketing

    Hoping to gain consumer awareness for its upholstery brand, the makers of Wear-Dated fabrics hired Sawyer Riley Compton here to create an image campaign. Solutia, the unit spun off from […]

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    White To Exit Long Haymes

    Brand Marketing

    Creative Chief Is Bound for Campbell Mithun Esty ATLANTA–After almost three years as vice chairman and chief creative officer of Long Haymes Carr in Winston-Salem, N.C., Jim White is leaving […]

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    Powertel Sounds Off In TV Spots

    Brand Marketing

    Pollak Levitt Chaiet Creates a Quiet Riot in New Work for Telco ATLANTA–A librarian who loses her cool and a generous mobster are featured in the latest TV campaign for […]

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    Tinsley To Play Fiddler’s As Florida Of Yore

    Brand Marketing

    Landing the ad account of Fiddler’s Creek, Tinsley Advertising in Miami is on the ground floor of a 15-20-year real estate buildup in Southwest Florida. The agency is positioning the […]

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    3 In Bonita Bay Finals

    Brand Marketing

    One Alabama and two Florida agencies are finalists for the $1.5 million ad account of Bonita Bay Properties, the Florida real estate developer confirmed. According to Richard Cline, director of […]