Kenneth Hein


This is a Profile

Study: Value Trumps Price Among Shoppers

Brand Marketing

(To see the results for each category please click on the “Select” drop down menu in the top right hand corner.) Consumers are not buying based on price alone. Instead, [...]

This is a Profile

PepsiCo Searches for Potato Chip of the Future

Brand Marketing

What will the potato chip of the future look and taste like? PepsiCo aims to find out. The food and beverage giant announced this week that it is opening a [...]

This is a Profile

Gatorade Drops Tiger (the Drink)

Brand Marketing

After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans [...]

This is a Profile

Pirate Brands Tightens Up the Ship

Brand Marketing

Growing healthy snack company Pirate Brands is launching a new product line, called Potato Flyers, while rallying around some old favorites. On December 15, Pirate Brands will introduce its new [...]

This is a Profile

Coke’s Wonderful 2010 Holiday Plan

Brand Marketing

Get ready for Coca-Cola-branded It’s a Wonderful Life apparel, glassware and holiday gift items. Not this December, though. The beverage giant is partnering with Paramount to develop a line of [...]

This is a Profile

McDonald’s Rallies Around FIFA 2010 World Cup

Brand Marketing

When the world tunes in to watch the FIFA 2010 World Cup South Africa, McDonald’s wants to make sure it gets noticed. The No. 1 burger chain announced today, what [...]

This is a Profile

Naya Spring Water Eyes U.S. Expansion

Brand Marketing

Remember Naya Spring Water? Once a top imported brand, Naya had all but disappeared from the U.S. Now, its new owner, private equity firm Catterton Partners, is planning aggressive domestic [...]

This is a Profile

Tiger Woods’ Image Likely Unharmed by Accident

Brand Marketing

Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports [...]

This is a Profile

Danica Patrick Talks GoDaddy, Pepsi

Brand Marketing

Since becoming the fourth woman to compete in the Indy 500 nearly five years ago, Danica Patrick has become almost as well known for appearing in ads as she has [...]

This is a Profile

Tiger Woods’ Image Likely Unharmed

Brand Marketing

Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports [...]

This is a Profile

Soda Entrepreneur Jonesing for a New Opportunity

Brand Marketing

It’s a common story in the beverage industry. An independent distributor works like hell to make a brand like Red Bull, SoBe, Snapple and Vitaminwater a hit. Then, once the [...]

This is a Profile

Wrigley Asked to Cease Eclipse Ad Claims

Brand Marketing

The National Advertising Review Board has recommended that the Wm. Wrigley, Jr. Co. make radical changes to advertising for its Eclipse Gum. After reviewing the company’s research and marketing messages, [...]

This is a Profile

Wrigley Advised to Freshen Eclipse Ad Claims

Brand Marketing

The National Advertising Review Board has recommended that Wrigley make radical changes to advertising for its Eclipse Gum. After reviewing the company’s research and marketing messages, the New York-based group [...]

This is a Profile

HomeAway Taps ‘Vacation’ Cast for Super Bowl Ad

Brand Marketing

On the big screen, getaways never went as planned for Chevy Chase and Beverly D’Angelo. Even so, HomeAway has reunited the stars for its first Super Bowl ad. The 30-second [...]

This is a Profile

Kohl’s Amps Up ‘After Thanksgiving Day’ Onslaught

Brand Marketing

Kohl’s is looking to create some serious pent up demand for its “After Thanksgiving Day” sale. This weekend, the retailer will begin teasing consumers with special offers, available only between [...]