Kevin Downey


  • This is a Profile

    Phoenix in the Spotlight

    Brand Marketing

    NEW YORK Some say Phoenix is a conflicted metropolis: It embraces its burgeoning Latino population but also holds it at arm’s length.On the positive side, advertisers are taking notice and […]

    This is a Profile

    Hispanic Market Profile—San Francisco Bay Area

    Brand Marketing

    NEW YORK A large and growing Hispanic population sometimes is not enough for a media market to attract suitable attention from advertisers. Such is the case with San Francisco-Oakland-San Jose, […]

    This is a Profile

    Market Profile: Dallas-Ft. Worth

    Brand Marketing

    NEW YORK As with other markets in the midst of a Hispanic population boom, Dallas-Ft. Worth has seen its established media outlets challenged by new competitors, each chasing after the […]

    This is a Profile

    Media All-Star: Monica Lozano

    Brand Marketing

    NEW YORK Tinkering with a family business that’s been thriving for eight decades is fraught with potential disasters. But Monica Lozano, publisher and CEO of Los Angeles’ La Opinión since […]

    This is a Profile

    MyM Market Profile: Chicago

    Brand Marketing

    CHICAGO It sometimes takes the ad community a few years to catch up with population trends. Such is the case in Chicago, where the Hispanic population has been exploding but […]

    This is a Profile

    Post Hispanic Upfronts, DVR Ratings Will Wait

    Brand Marketing

    NEW YORK This year’s upfront is the most complicated in television history, but the general market and Hispanic market are taking decidedly different approaches to incorporating new ratings from Nielsen […]