Kevin Ransom


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‘Only GM’ Trumpets Quality Report Card

Brand Marketing

DETROIT General Motors breaks three print ads this week and next in its ongoing “Only GM” campaign that focus on the quality of the company’s vehicles. The new ads from [...]

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GM Engineers Brand Strategy Overhaul

Brand Marketing

DETROIT As part of a new image strategy, General Motors plans to accentuate certain words or phrases in describing each of its vehicle brands, said Betzy Lazar, GM’s general director [...]

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GM Campaign Not Print “Only”

Brand Marketing

DETROIT General Motors Corp next week will launch the broadcast component of the “Only GM” campaign that began in print two weeks ago with television spots breaking during two award [...]

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Neall Leaves Presidency of JWT Detroit

Brand Marketing

DETROIT Sean Neall, president of JWT’s operations here, has unexpectedly resigned from the shop, the agency confirmed. Details about his departure and replacement were not given.Neall joined the shop in [...]

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Chevy Ads Get in Tune With Grammys

Brand Marketing

DETROIT Chevrolet continued its “An American Revolution” campaign with three spots via Campbell-Ewald that broke during the CBS broadcast of the Grammy Awards on Sunday.The ads feature Chevy’s SS products, [...]

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Doner, Helzberg Diamonds Are Not Forever

Brand Marketing

DETROIT Independent agency Doner and jeweler Helzberg Diamonds have parted ways over a difference in strategy, according to the shop. Doner has held the account since 2002.“Over the past few [...]

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American Greetings Adds Carlton to Doner

Brand Marketing

DETROIT Doner has picked up additional business from American Greetings, landing lead agency duties for the Carlton Cards retail locations. The independent shop’s duties on the account will include strategic [...]

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Minister Learns Lesson in Lust in Lincoln Ad

Brand Marketing

DEARBORN, MICH. Ford Motor Co.’s Lincoln division will run its first Super Bowl ad in more than 10 years during the Feb. 6 broadcast of this year’s game. The 30-second [...]

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Cadillac Super Bowl Ad Focuses on Speed

Brand Marketing

DETROIT Cadillac will debut a 60-second spot during the second quarter of the Feb. 6 broadcast of the Super Bowl that spotlights the speed of the brand’s new V-series family [...]

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Mustang Chills Out in JWT’ s ‘Fargo’ Spot

Brand Marketing

DETROIT Ford Motor Co. will launch its campaign for the new 2005 Mustang convertible with a humorous spot that debuts during the Super Bowl pre-game show on Feb. 6, a [...]

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BBDO Helps Chrysler Boast About 300c

Brand Marketing

DETROIT Chrysler Corp. will break large print ads on Monday in the Wall Street Journal, USA Today, U.S. News & World Report, Time and Newsweek touting the Chrysler 300c sedan [...]

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Pontiac Enriches Media Buys With Van Promo

Brand Marketing

DETROIT In the wake of its wildly successful promotional giveaway on Oprah last September, General Motors’ Pontiac division will give away more than $1 million worth of Montana SV6 sport [...]

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Brent Bouchez On The Spot

Brand Marketing

When Bouchez joined Campbell-Ewald in Warren, Mich., in May as executive creative director on the $600 million Chevrolet account, he wasn’t exactly coming in unprepared. He has led creative work [...]

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Toyota Moves Forward in Ads From Saatchi

Brand Marketing

DETROIT Toyota today launches an integrated marketing campaign that introduces the tagline “Moving forward.” That positioning replaces “Get the feeling,” and the new work shows how Toyota vehicles can play [...]

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McCann Promotes GM’s 72-Hour Sale

Brand Marketing

DETROIT General Motors Corp. launched television advertising for a three-day promotion with spots from McCann-Erickson here last night.“The GM 72-Hour Sale”, which begins Tuesday, offers 0 percent financing for 72 [...]