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Kipp Cheng


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    Lexmark International Names Site Shop

    Brand Marketing

    Lexmark International has awarded its Web site redesign assignment to Nascent State, a New York-based i-shop. Nascent State will work with Lexmark’s traditional branding agency, The Ocean Group (formerly Warwick […]

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    Merkley Newman Harty Will Design Twin Towers Fund Site

    Brand Marketing

    The interactive unit of Merkley Newman Harty & Partners has been assigned the Web site building duties for the Twin Towers Fund. The pro-bono project benefits the charitable organization established […]

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    DealTime to Power Altavista Shopping Tools

    Brand Marketing

    DealTime, a provider of comparison-shopping search technology, has inked a strategic alliance with Web portal AltaVista. Under terms of the agreement, DealTime will replace AltaVista’s existing comparative shopping product with […]

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    CondeNet Cuts 25 Percent of Workforce

    Brand Marketing

    Citing the overall advertising downturn and the economic uncertainty following the Sept. 11 terrorist attacks, Sarah Chubb, president of New York-based CondeNet, said on Tuesday that the online unit of […]

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    Terra Lycos Unveils Redesign, Slashes Ad Inventory

    Brand Marketing

    Terra Lycos today unveiled a networkwide redesign that eliminates most small ad units on individual pages. The changes on the Web portal are more than cosmetic, as they reduce overall […]

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    NetRatings to Acquire Jupiter Media Metrix

    Brand Marketing

    NEW YORK — NetRatings, a Milpitas, Calif.-based Internet measurement and analysis firm, has agreed to acquired Jupiter Media Metrix, the leading Internet research and Web analysis company. The deal is […]

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    Marketboy.Com and Scojo Team Up

    Brand Marketing

    Marketboy.com, a New York-based price comparison e-commerce site specializing in consumer electronics, has expanded its business into the fashion accessories market by signing an online merchant partnership with Scojo Vision, […]

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    Nextel Today Bows New Online Effort

    Brand Marketing

    Nextel Communications, a provider of wireless communications services launched its online advertising effort for Q4 on Monday. The campaign will highlight Nextel’s rate plan and handset promotions, as well as […]

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    B2BWorks Partners With Northern Light

    Brand Marketing

    NEW YORK–B2BWorks, a Chicago-based business-to-business online marketing and media services company, has partnered with search site Northern Light to provide keyword search marketing opportunities to the business-to-business (B2B) marketplace.The deal […]

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    Third-Party Auto Sites Lead Web Traffic

    Brand Marketing

    In a report released Monday, Jupiter Media Metrix concluded that while car manufacturer sites such as Ford and Toyota generally garnered less traffic than third-party auto resource sites such as […]