Kristen V. Brown


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For Marketers, Sentimentality Trumps Slapstick

Brand Marketing

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a [...]

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The Geeks Shall Inherit the Earth

Brand Marketing

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers [...]

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Attack of the Ad Nerds

Brand Marketing

At 17, Anne Chiu stood in the middle of her family’s tchotchke-filled Brooklyn, N.Y., living room to pitch her father. Since visiting the small ad agency where her uncle worked [...]