Lara Georgieff


  • Chick-fil-A Loses Legal Battle to Block ‘Eat More Kale’ T-shirts

    Brand Marketing

    Bo Muller-Moore, the man behind a line of  “Eat More Kale” screen-printed shirts and bumper stickers, wanted to trademark his catchphrase to protect it from poaching. Chick-fil-A, however, considered itself poached.

    Gwen Stefani Launches Gifts at Unsuspecting Shoppers in MasterCard’s Priceless Surprises Campaign

    Brand Marketing

    MasterCard paired up with Gwen Stefani this week to launch its "Priceless Surprises" campaign.

    NYC Phone Booths Will Become Free WiFi Kiosks

    Brand Marketing

    The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks. 

    This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

    Brand Marketing

    An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.

    Warren Buffett Picks Up Duracell in $4.7 Billion Stock Trade

    Brand Marketing

    Warren Buffett bought battery brand Duracell for a whopping $4.7 billion Thursday. And with Duracell's recent foray into smartphone batteries, picking up the company from Procter & Gamble seems to be a prescient move.