Laura Martinez


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La Kalle Radio ‘Trashes’ Castro

Brand Marketing

NEW YORK The controversial statue of Fidel Castro by sculptor Daniel Edwards was finally disposed of today, courtesy of Univision Radio’s La Kalle 98.3 FM, which organized a special event [...]

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Latin Grammys Take Center Stage

Brand Marketing

NEW YORK With the Latin Grammys only a few weeks away, sponsors are quickly stepping up efforts to roll their marketing initiatives around the event. Wal-Mart, the event’s exclusive retail [...]

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Vanguard Re-enters Multicultural Fray

Brand Marketing

NEW YORK Vanguard Communications, a multicultural marketing and communications company founded in 1995, is relaunching this year as an independent firm under the name VanguardComm.CEO Esther Novak, a native of [...]

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Serino Coyne to Promote Hispanic Musical

Brand Marketing

NEW YORK For the first time a major Broadway production will be speaking to Latinos in their language and through their media.Omnicom Group’s Dieste Harmel & Partners and Serino Coyne [...]

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DHP to Advertise ‘Mambo Kings’ on Broadway

Brand Marketing

NEW YORK For the first time a major Broadway production will be speaking to Latinos in their language and through their media.Omnicom Group’s Dieste Harmel & Partners and Serino Coyne [...]