Laura Rich

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IQ News: Microsoft Finds New Role For Marooned Content Czar

Brand Marketing

Embarking on yet another new era in online media, Microsoft has named a new top executive to head up its advertising division, as Steve Goldberg, group manager of strategy and [...]

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IQ News: Insider – Let’s Do Chat

Brand Marketing

“Can you just brainstorm with me?” Jonas Heller asks. He’s trying to recall the name of one of Hollywood’s celestial producers of live events (it was Dick Clark.) “I was [...]

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IQ News: A Sticky Web

Brand Marketing

Companies wonder: Is online information a legal trap? Advertising is about communicating with the public. Getting across a message that’s been well-crafted, molded and reshaped to deliver that just-so message [...]

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IQ News: Will Box Top Plant Flag On Digital Planet ?

Brand Marketing

Digital Planet, a Los Angeles-based new media shop beset by rumors of financial woes, has emerged with a new, high-profile Web client–and a likely new owner. Last week, the firm [...]

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IQ News: I/Pro Pushes Its System as Ad Accounting Standard<br clear="none"/>

Brand Marketing

Internet Profiles Corp., or I/Pro, the online measurement firm which once counted A.C. Nielsen as an investor, hopes to impose an advertising industry standard that conforms with a software product [...]

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IQ News: Not Quite a Powerhouse Yet, @Home Moonlights as Lab<br clear="none"/>

Brand Marketing

Home Network, the high-speed cable access Internet service slowly spreading across the country, may one day be Internet advertising’s biggest outlet. But for now, the service has taken on a [...]

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IQ News: Poppe, Modem Deny Consolidation Rumors

Brand Marketing

Since agency conglomerates BJK&E and True North Communications finally agreed to a merger last month, many in the new media industry have been speculating about the future of the two [...]

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IQ News: New Search Engine Allows Sites To Pay Their Way To Top

Brand Marketing

Idealab, an incubator of such new media startups as eToys and CitySearch, is turning the search engine paradigm on its head with the launch of a new site. GoTo.com, unveiled [...]

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IQ News: Insider – New Media, 24/7

Brand Marketing

David Moore has a true new media pedigree. He spent years in the “new” medium of cable TV, back “when cable wasn’t cool.” He developed Whittle-style special interest TV before [...]

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IQ News: Grounding Cyberspace

Brand Marketing

Web creative types concentrate on the nuts and bolts. In a lab in Salt Lake City, a computer learns by scanning Internet users’ eyes as they watch a flickering screen. [...]