Laurel Scheffel


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Fusebox Debuts Philadelphia Zoo Site

Brand Marketing

NEW YORK Fusebox has launched an e-commerce-enabled Web site for The Philadelphia Zoo. With the new site, America’s first zoo aims to broaden its marketing, educational and fundraising endeavors and [...]

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Flavour Goes Barhopping for Bacardi

Brand Marketing

NEW YORK Bacardi Canada this month launched an extension of its “On the inside” series for its Bacardi White brand, the first campaign from The Wolf Group’s Flavour Advertising in [...]

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‘Older, Bolder’ Tequila via Arnell

Brand Marketing

NEW YORK Jose Cuervo International will launch a national print advertising campaign for its 1800 Tequila brand next month. Created by the Arnell Group of New York, the campaign’s “A [...]

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Renegade Sends Panasonic on Latino Tour

Brand Marketing

NEW YORK As part of a yearlong effort to reach Hispanic consumers, Panasonic has relaunched its “Save Your Summer” campaign with a bilingual twist.A Los Angeles promotional tour, tagged “Dale [...]

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Vigilante Gives Voice to Heineken

Brand Marketing

NEW YORK Heineken USA has launched a series of radio spots featuring ESPN SportsCenter anchorman Stuart Scott. The national campaign, tagged “It’s all about the beer,” will air throughout the [...]