Leo Cendrowicz


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Report: EU Primed for Digital Growth

Digital

BRUSSELS, BELGIUM Europe’s digital economy will grow by up to 18 percent a year and could be worth $640 billion by 2012, according to a study published Wednesday. However, the [...]

This is a Profile

Report: EU Primed for Digital Growth

Digital

Europe’s digital economy will grow by up to 18 percent a year and could be worth $640 billion by 2012, according to a study published Wednesday. However, the sharp growth [...]

This is a Profile

EC Takes Measure of Proposed WPP-TNS Deal

Brand Marketing

BRUSSELS, BELGIUM WPP Group must sell its Television Audience Measurement services unit if it wants to go through with a planned $2.2 billion takeover of market research company Taylor Nelson [...]

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Euro Broadcasters Face Challenge

TV / Video

BRUSSELS, BELGIUM For European broadcasters already struggling in a challenging advertising market, the worst is yet to come. A report released Thursday by media analyst Screen Digest shows a TV [...]

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Euro Parliament Targets ‘Stereotyping’

TV / Video

BRUSSELS, BELGIUM National media-monitoring bodies should be set up to deal with stereotypes in advertising and media, particularly degrading depictions of women, the European Parliament said Wednesday. The Parliament, meeting [...]

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Web Video to Reach 1 Bil. Viewers by 2013

Digital

Viewers accessing video on the Internet will nearly quadruple in the next five years, reaching at least 1 billion in 2013, according to a new study. The rapid expansion of [...]

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Survey: Mobile Search Ads to Soar

Digital

BRUSSELS The mobile search advertising market will surge from $815 million in 2008 to $5 billion by 2013, according to new research published Wednesday. Search will become as important in [...]

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Olympics to Lead Global TV Ad Surge, Report Says

TV / Video

BRUSSELS Worldwide net advertising revenue for television will swell 5.8 percent this year to $123 billion, defying widespread fears of an overall economic downturn, according to a report by industry [...]

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Piracy Derailed Biz Growth, Report Says

Brand Marketing

BRUSSELS The ready availability of pirated material is largely to blame for a slowdown in the film, television and music industries after years of uninterrupted growth, according to the Organization [...]

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Google Vies for DoubleClick OK

Brand Marketing

BRUSSELS Google has offered key concessions to the European Commission in a bid to ensure that its $3.1 billion plan to buy online advertising giant DoubleClick is cleared. The commission, [...]

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WiMax Named Global Standard

Brand Marketing

BRUSSELS The International Telecommunica-tion Union has named WiMax broadband technology, which allows streaming of broadcasts on phones, music players, laptops and other portable devices, the global standard for mobile devices.The [...]

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Industry Seeks Image Boost

Brand Marketing

BRUSSELS The global advertising industry on Monday committed to improving its image and regulating itself as it battles growing anti-brand and anti-corporate sentiments. The World Federation of Advertisers said it [...]