Leo Jakobson

  • Bankrupt Eddie Bauer Plans to Honor Gift Cards

    Brand Marketing

    Outdoor apparel retailer Eddie Bauer yesterday announced plans to reorganize under Chapter 11 of the Bankruptcy code. The filing asks the court for permission to sell the company to private […]

    Retailers Hold Lion’s Share of U.S. Loyalty Program Memberships

    Brand Marketing

    The U.S. retail sector, headed by specialty retailers, grocers, mass merchants and department stores, now accounts for the largest collective market for U.S. loyalty reward program memberships, outpacing travel/hospitality and […]